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Emily Bahling

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Posts by Emily Bahling:

How to Use Social Media for B2B SaaS Lead Generation

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How to Use Social Media for B2B SaaS Lead Generation

You’ve heard it before, I’ve heard it before, we’ve all heard it before: Your business’s presence on social media is essential for lead generation.

There’s truth in that statement. I’m here to provide some tips on how to use social media for your B2B SaaS lead generation. 

DJ Quik put it best, “If it don’t make dollars, it don’t make sense.” If you don’t have your business optimized on social media, you are missing out on potential leads and leaving money on the table.

In this case, using social media for lead generation makes sense. Even if you think your niche B2B SaaS company only needs to market to a small audience, you could be missing out on great leads. Where do you start? More

Why TOFU Content is Critical During COVID-19

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Why TOFU Content is Critical During COVID-19

covid-19 marketing

In order to create long-lasting customer relationships, it’s essential to get the right content in front of your ideal target market. Like the start of a conversation, you want to take it slow to nurture the relationship and establish trust. Think about it: you wouldn’t want to ask someone to marry you on the first date and you shouldn’t ask someone to buy from you on the first interaction. That’s where TOFU (or top-of-funnel) content comes in handy—it’s your opportunity to lay down a foundation of trust.

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6 Websites That Offer Free Images for Commercial Use

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6 Websites That Offer Free Images for Commercial Use

6 WEBSITES THAT OFFER FREE IMAGES FOR COMMERCIAL USE

Photography has always been an integral part of design. Unfortunately, we’ve grown accustomed to seeing bland stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but they cost a lot of money!

Thankfully, high-quality stock photos don’t always have to come with a high price tag and attribution hassle. There are a growing number of websites offering free images for commercial use—and the images look great, too! From stunning scenery to enviable office spaces, we know you’ll find exactly what you’re looking with the help of these sites:

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What Differentiates B2B SaaS Marketing from Other Types of Marketing?

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What Differentiates B2B SaaS Marketing from Other Types of Marketing?

What Differentiates B2B SaaS Marketing from Other Types of Marketing?

There is no way around it—marketing is hard. Whether you’re trying to market a product or service that is constantly changing, or something that only appeals to a niche crowd, finding the right strategy is no easy feat. Over the years there have been many different and new types of marketing, all of which claim to be bigger and better than the rest. One of the most widely used and impactful forms of marketing today is B2B SaaS (software as a service) marketing. SaaS marketing is challenging, to say the least, and it is also quite different from pretty much every other type of marketing strategy that exists.

Whether you have first-hand experience with B2B SaaS marketing or are thinking about jumping on the bandwagon, there are a few things you need to be aware of that will shed insight into why this type of marketing is so hot right now. Before we dive into what differentiates SaaS marketing from all other types of marketing, let’s take a brief look at what it takes in order to find success with this type or marketing:

  • Find new clients quickly and cost effectively
  • Form long-lasting relationships with customers
  • Find ways to upsell customers over time in order to increase overall lifetime value (LTV)


With these things in mind, let’s go over a few of the things that set B2B SaaS marketing apart from the rest:

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How Do I Get My B2B SaaS Website to the Top of Google Search Results?

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How Do I Get My B2B SaaS Website to the Top of Google Search Results?

How do I get my B2B SaaS website to the top of Google search results?

Google Search is a useful tool for finding whatever it is that you’re looking for—products, services or information. Similarly, it’s a great way for your B2B SaaS business to be found!

Google found that 89% of B2B buyers use search during the research process. In another study conducted by Zero Limit Web, they found the first five search results receive on average 67.6% of clicks while the remaining five receive just 3.7%. So how do I get my SaaS site to show up on the top of Google’s search results? Let’s explore a couple of strategies.

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How to Use Lead Scoring to Deliver Hot Leads to Sales

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How to Use Lead Scoring to Deliver Hot Leads to Sales

How to Use Lead Scoring to Deliver Hot Leads to Sales

Every sales team loves prospects who are chomping at the bit to purchase their product or service. And every marketing team wants to be able to confidently deliver leads that easily turn into closed deals. Generating highly qualified leads makes everyone’s job easier.

But how do you qualify leads from your marketing efforts?

In order to quantify your marketing efforts and prove ROI, you need to be able to generate marketing-qualified leads (MQLs). MQLs are more likely to become customers based on their demographic information and their engagement with your marketing efforts. How do you know when a prospect has become an MQL? Lead scoring. More

5 Reasons Your Campaign Emails Aren’t Getting Delivered

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5 Reasons Your Campaign Emails Aren’t Getting Delivered

5 Reasons Your Campaign Emails Aren't Getting Delivered

Sending campaign emails is a great way to attract and convert new leads, but do you know how to avoid those pesky spam filters?

If you’re struggling, don’t worry! We’ll walk through 5 reasons your campaign emails aren’t getting delivered, as well as solutions to make sure your emails start landing in the right inbox at the right time.
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