Mastering LinkedIn Ads for B2B SaaS Marketing

Accelity Advertising & PR, LinkedIn, Social Media

Mastering LinkedIn Ads for B2B SaaS Marketing

Advertising on LinkedIn is a no-brainer for most B2B SaaS companies. LinkedIn is the best social media business platform, so it makes perfect sense for B2B companies to use their advertising platform.

LinkedIn ads have great conversion rates on gated educational content, meaning more leads and fewer page bounces. Not only will you generate more leads, but you’ll generate more quality leads who match your ideal buyer profile.

August 5 2020

Why Should Customers Choose You Over A Competitor?

Accelity Advertising & PR, Entrepreneurship, Marketing, Small Business, Tools

Why Should Customers Choose You Over A Competitor?

Tons of businesses boast about their years in the industry or their top-of-the-line customer service. These are both valuable, but if you’re promoting the same benefits as your competitors, those benefit statements become expectations of your product or service—not differentiators. So why should customers choose you over a competitor? Identifying your competitive advantage is one of the foundational steps you need to take to establish a strong marketing strategy.

Advertising & PR