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Marketing your startup is a crucial component of your growth. A solid marketing foundation is necessary for gaining more funding, getting acquired or whatever your plans for growing your business include.
Video is a major part of our LinkedIn strategy at Accelity.
When I say video, I don’t mean brand videos or client testimonials (although those are great too). My colleagues and I have made a strategic push to create more video content for our personal LinkedIn profiles as a way to generate leads and drive site traffic.
Tons of businesses boast about their years in the industry or their top-of-the-line customer service. These are both valuable, but if you’re promoting the same benefits as your competitors, those benefit statements become expectations of your product or service—not differentiators. So why should customers choose you over a competitor? Identifying your competitive advantage is one of the foundational steps you need to take to establish a strong marketing strategy.
With the unprecedented number of layoffs and business closures recently, it has become evident just how important strong leadership skills are. Many businesses have moved to operate remotely, forcing managers to attempt to lead entirely digitally.
Regardless of the present global pandemic, knowing how to be a good team leader will help you run a better business, be a better team member and set you apart in future job searches. Last week, J. Dietenberger joined us on the Business Strategy Open Forum to discuss his personal leadership journey and some of the tools he’s added to his toolkit along the way.
.png "How to Run an Effective Email Campaign With No Budget")
In today’s world, it doesn’t matter how great your product or service is—marketing is the key to success. Even so, that doesn’t mean great marketing has to be expensive. One low-cost and easy way to market your business is email marketing. Follow the tips below to help you run an effective email campaign with little to no budget.