Generating leads—especially leads that are high in quantity and quality—is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?
Best LinkedIn Ads Bidding Strategy for B2B SaaS Companies
With 90 million senior-level influencers, 63 million decision-makers, and another 6 million decision-makers from the IT sector active on LinkedIn, there is an enormous opportunity for B2B SaaS companies to generate new leads.
4 quick website changes to provide value to customers
Do you want to improve your website to add value to your customers, but don’t have a lot of time? Well, you are in for a treat because adding value doesn’t have to be revolutionary. In most cases, you already have the information and knowledge, you just have to condense it and add it to your site for visitors to see. See below for 4 quick but effective ways to improve your website.
She loves all things Milwaukee, Friends, and wine: Meet Jenn!
Follow the yellow brick road to meet the wizards behind the curtain at Accelity! We might not practice magic, but we can make content appear in the blink of an eye. In this blog series, we will feature one of our talented team members so you can see what we are all about. This month’s star is Jenn Karger!
When you have a deep understanding of your audience, it’s easier to meet their needs in your marketing and, ultimately, sell to them. A good marketing strategy targets different personas with content tailored to their interests and needs.
How to Use Lead Scoring to Deliver Hot Leads to Sales
Every sales team loves prospects who are chomping at the bit to purchase their product or service. And every marketing team wants to be able to confidently deliver leads that easily turn into closed deals. Generating highly qualified leads makes everyone’s job easier.
But how do you qualify leads from your marketing efforts?
In order to quantify your marketing efforts and prove ROI, you need to be able to generate marketing-qualified leads (MQLs). MQLs are more likely to become customers based on their demographic information and their engagement with your marketing efforts. How do you know when a prospect has become an MQL? Lead scoring. More
5 Reasons Your Campaign Emails Aren’t Getting Delivered
Sending campaign emails is a great way to attract and convert new leads, but do you know how to avoid those pesky spam filters?
If you’re struggling, don’t worry! We’ll walk through 5 reasons your campaign emails aren’t getting delivered, as well as solutions to make sure your emails start landing in the right inbox at the right time. More
As you build your B2B SaaS marketing efforts, you’ll attract a larger audience: they’ll follow you, like your Facebook page, subscribe to your blog, opt into your newsletter and more. But how do you know if that audience is the one you want?
Many of us have experienced times when our content attracts fans instead of prospects or attracts people in the same industry as us instead of people in the industry we want to work with. Don’t worry—getting out of that rut is easy; follow the tips below to attract the audience you want.More