If you’ve ever tried to get the word out about your business, you know that running a B2B marketing campaign is often easier said than done. Although we desperately want it to be, running a campaign is so much more nuanced than picking a topic, making a few pieces of content and sharing it with the world.
Whether you own a small business or are tasked with getting the word out about a small business (or both), you know that marketing is crucial for lead generation—and ultimately the success of your business.
Let’s dive into how you can reach your lead generation and revenue goals by optimizing your brand, website, search engine ranking, content and social media.
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Your company’s website is one of your best tools for attracting and converting leads. But is your website currently optimized to help you generate leads—or is it actually hurting your efforts?
Generating leads—especially leads that are high in quantity and quality—is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?
When you have a deep understanding of your audience, it’s easier to meet their needs in your marketing and, ultimately, sell to them. A good marketing strategy targets different personas with content tailored to their interests and needs.
You’ve heard it before, I’ve heard it before, we’ve all heard it before: Your business’s presence on social media is essential for lead generation.
There’s truth in that statement. I’m here to provide some tips on how to use social media for your B2B SaaS lead generation.
DJ Quik put it best, “If it don’t make dollars, it don’t make sense.” If you don’t have your business optimized on social media, you are missing out on potential leads and leaving money on the table.
In this case, using social media for lead generation makes sense. Even if you think your niche B2B SaaS company only needs to market to a small audience, you could be missing out on great leads. Where do you start? More
Fact: We all prefer messages and services that are tailored to our personas, demographics and preferences.
The key to acquiring new business lies in segmenting your target audience. Audience segmentation allows you to tap into our inherent need for customized, pertinent content. It allows you to personalize your message for a subgroup within your desired market.