With 90 million senior-level influencers, 63 million decision-makers, and another 6 million decision-makers from the IT sector active on LinkedIn, there is an enormous opportunity for B2B SaaS companies to generate new leads.
Video is a major part of our LinkedIn strategy at Accelity.
When I say video, I don’t mean brand videos or client testimonials (although those are great too). My colleagues and I have made a strategic push to create more video content for our personal LinkedIn profiles as a way to generate leads and drive site traffic.
HubSpot is a powerhouse, all-in-one marketing platform. More than 73,400 customers in 120+ countries are growing their businesses with HubSpot’s award-winning inbound marketing tools – including Accelity!
Do you want to improve your website to add value to your customers, but don’t have a lot of time? Well, you are in for a treat because adding value doesn’t have to be revolutionary. In most cases, you already have the information and knowledge, you just have to condense it and add it to your site for visitors to see. See below for 4 quick but effective ways to improve your website.
Tons of businesses boast about their years in the industry or their top-of-the-line customer service. These are both valuable, but if you’re promoting the same benefits as your competitors, those benefit statements become expectations of your product or service—not differentiators. So why should customers choose you over a competitor? Identifying your competitive advantage is one of the foundational steps you need to take to establish a strong marketing strategy.
As a business, it’s important to implement strategies that yield a high return. Your marketing efforts are no exception. However, many businesses aren’t sure which marketing strategies will be the most effective for their business to implement.
Unfortunately, there isn’t a set of clear-cut strategies that will work for every business. Instead, there are a few things your brand can consider when selecting strategies to ensure they’re effective.
Businesses have struggled with this question for years: When should I outsource my marketing? There isn’t always a right or wrong answer, but there are a few things you should take into consideration before your business makes a decision.More
Now, more than ever, being on a budget is important to businesses as they continue to adjust to reduced staff, furloughed hours and revenue decreases. This can make marketing seem impossible as you want to get your content in front of all the right people, at the right time.
Follow the yellow brick road to meet the wizards behind the curtain at Accelity! We might not practice magic, but we can make content appear in the blink of an eye. In this blog series, we will feature one of our talented team members so you can see what we are all about. This month’s star is Jenn Karger!
When you have a deep understanding of your audience, it’s easier to meet their needs in your marketing and, ultimately, sell to them. A good marketing strategy targets different personas with content tailored to their interests and needs.