August 28 2020

No Customer Retention Plan? Your B2B Company is Leaving Money on the Table

We’ve all heard that it’s easier and more cost effective to retain an existing customer than it is to acquire a new one. We even know this to be fact—getting a new customer can cost 5-25x more than retaining a different one. Yet, time and time again, B2B businesses (especially SaaS providers) don’t have a plan in place to keep their customers bought-in for the long haul. This blog explores the reasons behind that, as well as easy retention tips to keep your customers coming back for more.

June 16 2020

How to Market Your Startup on a Budget

Accelity Marketing, Startups

How to Market Your Startup on a Budget

Now, more than ever, being on a budget is important to businesses as they continue to adjust to reduced staff, furloughed hours and revenue decreases. This can make marketing seem impossible as you want to get your content in front of all the right people, at the right time.

June 3 2020

How to Be a Good Team Leader When Working Remotely

Accelity Entrepreneurship, Growth, Small Business, Startups

How to Be a Good Team Leader When Working Remotely

With the unprecedented number of layoffs and business closures recently, it has become evident just how important strong leadership skills are. Many businesses have moved to operate remotely, forcing managers to attempt to lead entirely digitally.

Regardless of the present global pandemic, knowing how to be a good team leader will help you run a better business, be a better team member and set you apart in future job searches. Last week, J. Dietenberger joined us on the Business Strategy Open Forum to discuss his personal leadership journey and some of the tools he’s added to his toolkit along the way.