No Customer Retention Plan? Your B2B Company is Leaving Money on the Table
We’ve all heard that it’s easier and more cost effective to retain an existing customer than it is to acquire a new one. We even know this to be fact—getting a new customer can cost 5-25x more than retaining a different one. Yet, time and time again, B2B businesses (especially SaaS providers) don’t have a plan in place to keep their customers bought-in for the long haul. This blog explores the reasons behind that, as well as easy retention tips to keep your customers coming back for more.