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Becoming a top name in accounting technology

Milwaukee-based LeaseCrunch seized an opportunity when they created a tech solution to help organizations implement industry-altering lease accounting standards. Not familiar? That’s ok—our team is, and with Accelity’s help, accounting firms knew all about using LeaseCrunch for a smooth implementation.

A niche product in a niche industry

LeaseCrunch was born for a super-specific purpose: to help CPA firms transition their clients to the new lease accounting standard. They needed help convincing accounting firms—including up to 10 internal stakeholders for one sale—that making the jump to the new standard would be much easier with software. (Like other industries, many CPAs were relying on risky, not-so-trusty spreadsheets.)

“Accelity has been a great partner for us. They work quickly and efficiently while providing excellent advice. Most importantly, they are helping us grow our business!”

Ane Ohm,
Co-Founder and CEO, LeaseCrunch

Becoming an industry-trusted resource

When LeaseCrunch came to Accelity, they had a long, layered sales process, a website, and, well, that’s it. We spent the first couple of years of our engagement developing brand awareness and industry thought leadership to ramp up before the regulations were in place. One year in, prospects were telling the client at conferences that they recognized their logo and read their blogs every month!

Accelity worked with LeaseCrunch to set up a sales and marketing engine that nurtures prospects and delivers leads. This includes account-based email marketing, blogs, content marketing, conference and webinar support, social media content and more.

Working with Accelity changed the game for LeaseCrunch.
Check out these numbers from year 1 to year 2:


more qualified leads


more demo requests


more website visitors

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