Accutech is a leading manufacturer of electronic monitoring and security systems located in Franklin, WI. Accutech’s security systems are installed in more than 5,000 healthcare facilities, providing solutions that protect the most vulnerable patients across the world.

the challenge

Accutech needed assistance generating quality leads. Though Accutech regularly communicated with their current customers and dealers, they needed help reaching a new customer base and re-engaging past prospects.

our process

Accelity implemented an inbound marketing strategy with Accutech that helped them reach their lead generation goals. Accelity also supported the scaling company by creating sales and marketing collateral for their new product offerings, maintaining large sections of the Accutech website, providing conference marketing assistance, executing marketing automation and more.

content downloads per month

new contacts per month

marketing-qualified leads per month

product buyer's guides

Accelity created buyer’s guides for Accutech’s two main products, Cuddles and Resident Guard. These guides helped prospects make the right decision about their new purchase, while strategically positioning Accutech.

product releases

Each time Accutech released a new product or did a major update, Accelity created marketing material to announce the news and helped determine their strategy for distribution.

pillar page implementation

Accelity recommended Accutech implement pillar pages to drive traffic to their website and establish Accutech and an industry expert. Accelity created the content and strategy for their pillar pages and assisted Accutech in execution.