Dynamis is a technology company that creates plan design software for insurance brokers. The company is based in Milwaukee, Wisconsin, and was founded to improve the employer-sponsored health care process using innovative technology solutions.
Dynamis needed help taking its solution to insurance brokers across the country faster. Their top goal was generating qualified leads, which was a difficult process without a marketing program in place. Dynamis needed support in many areas, including a new website, content marketing, email campaigns, sales collateral and more — but like most small businesses, could not hire a full marketing department to handle these projects.
As the outsourced marketing department and CMO for Dynamis, Accelity implemented HubSpot as the foundation for a full inbound marketing strategy. Accelity’s marketing plan focused on lead generation through various inbound activities such as content marketing, videos, blogging, email marketing and more.
return on monthly investment
annual recurring marketing revenue
marketing qualified leads per month
new contacts per month
consultation requests per month
brandable client kits
working with dynamis
Dynamis generated $123,000 in annual recurring revenue from marketing-qualified leads during their first year of engaging with Accelity, and increased their client base by 30%.