Emerge Apps creates website applications for insurance agencies to share with their clients and prospects. This Michigan-based company’s goal is to help agencies write new business and retain current clients with applications that save employers time and money.

the challenge

Emerge Apps struggled with lead generation and qualifying prospects to hand over to sales. After seeing the value of inbound marketing, they engaged Accelity to help them find new prospects, qualify them and sell more.

our process

Accelity implemented HubSpot and monthly inbound campaigns to help Emerge Apps reach their goals. Accelity’s lead generation campaign activities include content creation, social advertising, blogging, email marketing and more.

content downloads per month

new contacts per month

new customers from marketing influenced leads

%

email open rate

value through education

Emerge Apps seeks to educate their audience around industry-relevant topics, such as attracting new business, deadlines and more. To accomplish this goal, Accelity works with Emerge Apps to create valuable content offers that educate users.

client resources

Accelity creates resources for Emerge Apps’ customers to utilize. The resources provide checklists and tips for use.

digital assets

Accelity designed and built a page to highlight Emerge Apps’ blog content on their website. Accelity also created video assets, promoting the Emerge Apps brand, and used them to position Emerge Apps as experts in their industry.
"The thing that I've been most pleased about is the quality of the information, the quality of the material, how fast it gets turned around and, really, the Accelity process."

Dustin Boss, Emerge Apps