Generating 2x web traffic & quadrupling inbound contacts with fintech marketing
Info-Pro is a national lender services firm based in Fond du Lac, Wisconsin. They’re total pros at making work less “taxing” for banks and credit unions, celebrating 25 years in the biz. Info-Pro has a special place in our hearts as Accelity’s longest client partnership (7 years and counting)!
Exceeding aggressive growth goals
It feels like only yesterday when Info-Pro first came to Accelity in 2015 looking for help supporting their aggressive growth goals. They wanted to develop their ongoing marketing initiatives, with the Accelity team serving as their outsourced marketing department.
Their goals have gotten bigger every year as we hit those first objectives and kept. on. growing. Accelity has been there every step of the way.
“Accelity transformed the way we do marketing. In a short time, they helped us rebrand, built a new website, and produced numerous content pieces specifically related to our industry. We throw a lot of work at Accelity, often on short notice; Accelity delivers everything we need, when we need it.”
Brian Carmody,
Director of Marketing
Smashing goals quarter after quarter
When Info-Pro began with us we created an inbound marketing strategy full of content that would educate prospects and nurture leads. Over time, we built a healthy stash of blogs, ebooks, case studies and other resources that support their sales team and their service team with educated prospects and clients.
As our relationship developed, we turned our attention to sales enablement. We set them up with HubSpot so they could sell more effectively using the content library we’d built. Since then, we’ve nearly quadrupled the number of inbound contacts and doubled the web traffic.
When you’ve built a sales and marketing program that delivers your qualified lead goal every quarter, you can have a lot more fun innovating—and that’s what we do best.
Check out the evolution of Info-Pro’s brand over the years:
