Info-Pro is a lender services firm in Fond du Lac, Wisconsin. Founded in 1997, InfoPro provides real estate tax monitoring software and flood determination services for banks and credit unions in the U.S.
Info-Pro needed help supporting their aggressive sales and growth goals, and decided to partner with Accelity to work on marketing initiatives on an ongoing basis.
Info-Pro implemented their inbound marketing program in late 2015. Content marketing is at the heart of this program, and Accelity has developed over 30 whitepapers, ebooks, infographics and case studies for Info-Pro. Accelity acts as an extension of Info-Pro’s marketing team by implementing email marketing, blogs, lead nurturing workflows, sales collateral and more.
qualified leads per quarter
new contacts per quarter
increase in close rate
supporting pillar pages
boosting company initiatives
Brian Carmody, Info-Pro