Info-Pro is a lender services firm in Fond du Lac, Wisconsin. Founded in 1997, InfoPro provides real estate tax monitoring software and flood determination services for banks and credit unions in the U.S.

the challenge

Info-Pro needed help supporting their aggressive sales and growth goals, and decided to partner with Accelity to work on marketing initiatives on an ongoing basis.

our process

Info-Pro implemented their inbound marketing program in late 2015. Content marketing is at the heart of this program, and Accelity has developed over 30 whitepapers, ebooks, infographics and case studies for Info-Pro. Accelity acts as an extension of Info-Pro’s marketing team by implementing email marketing, blogs, lead nurturing workflows, sales collateral and more.

qualified leads per quarter

new contacts per quarter

%

increase in close rate

cohesive collateral

Accelity created sell sheets and other related resources to demonstrate Info-Pro’s immense value-add in their industry.

supporting pillar pages

To boost website traffic and generate new leads, Accelity recommended creating pillar pages. Accelity worked with Info-Pro to create copy and a strategy for their pillar pages.

boosting company initiatives

Accelity works to support Info-Pro's initiatives that demonstrate their company culture and community involvement.
Accelity transformed way we do marketing. In a short time they helped us rebrand, built a new website, and produced numerous content pieces specifically related to our industry. We throw a lot of work at Accelity, often on short notice; Accelity delivers everything we need, when we need it.

Brian Carmody, Info-Pro