Large mobile workforces face challenges that can be addressed with digital solutions—but only when executed effectively. Venado’s unique solution development philosophy starts with business strategy, relies heavily on end-user feedback, and includes a strong implementation plan for maximum adoption and guaranteed business results.

the challenge

Venado was very sales-focused and was looking to generate marketing-qualified leads for their business. They didn’t have the right base-level elements in place and didn’t yet have a strategy for achieving these sales goals.

our process

Venado and Accelity worked together to develop brand standards, research and strengthen personas for Venado’s buyers, analyze the competition to find areas of differentiation, update their website and more.

Accelity created a fully developed marketing gameplan to help Venado position and differentiate itself in the marketplace. The gameplan included:

competitive analysis

content roadmap

copywriting style guide

buyer persona profiles

design standards brief

website update & redesign

website planning

Accelity built a wireframe for the next Venado website and worked to create all copy pieces to be included on the website.

fully integrated web design

Accelity worked with Venado’s developers to ensure their website was not only beautifully designed but also fully integrated with HubSpot to enable marketing automation activities.

educational offers

Accelity works with Venado to create educational content offers. These attract new prospects and establish Venado as an expert in their industry.