Large mobile workforces face challenges that can be addressed with digital solutions—but only when executed effectively. Venado’s unique solution development philosophy starts with business strategy, relies heavily on end-user feedback, and includes a strong implementation plan for maximum adoption and guaranteed business results.
Venado was very sales-focused and was looking to generate marketing-qualified leads for their business. They didn’t have the right base-level elements in place and didn’t yet have a strategy for achieving these sales goals.
Venado and Accelity worked together to develop brand standards, research and strengthen personas for Venado’s buyers, analyze the competition to find areas of differentiation, update their website and more.
Accelity created a fully developed marketing gameplan to help Venado position and differentiate itself in the marketplace. The gameplan included:
copywriting style guide
buyer persona profiles
design standards brief
website update & redesign