Large mobile workforces face challenges that can be addressed with digital solutions—but only when executed effectively. Skyllful’s unique solution development philosophy starts with business strategy, relies heavily on end-user feedback, and includes a strong implementation plan for maximum adoption and guaranteed business results.
the challenge
Skyllful was very sales-focused and was looking to generate marketing-qualified leads for their business. They didn’t have the right base-level elements in place and didn’t yet have a strategy for achieving these sales goals.
our process
Skyllful and Accelity worked together to develop brand standards, research and strengthen personas for Skyllful’s buyers, analyze the competition to find areas of differentiation, update their website and more.
Accelity created a fully developed marketing gameplan to help Skyllful position and differentiate itself in the marketplace. The gameplan included:
competitive analysis
content roadmap
copywriting style guide
buyer persona profiles
design standards brief
website update & redesign
Check out some of the work Accelity created for Skyllful.
