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It’s undeniable. Video is the hot topic tool that’s empowering marketers today. Over half of your audience prefers visuals to reading, and more and more businesses are catching on to this trend as they invest in video marketing to tell their story, bring life to their brand, and, ultimately, score more customers that they can leverage to generate leads.
But creating video generally entails a lot of heavy (aka expensive) equipment, oodles of technical knowledge and a boatload of time, making video out of reach for small businesses, right? Wrong.
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Landing pages are an essential component in SaaS lead generation, particularly when focusing on inbound marketing. A landing page is a very simple webpage that promotes a single action for the reader, such as downloading an ebook or filling out a consultation request form. In this blog, we’ll examine four best practices we use at Accelity to help our clients get the best conversion rates.