A bold event strategy that created buzz, built momentum and drove real pipeline results
No matter the industry, every exhibitor walks into a conference with the same hope: stand out.
With limited time, hundreds of competing booths and a room full of prospects you may never see in one place again, the pressure is real. Planning for a major event takes coordination, creativity and a team that can keep everything moving when the conference floor gets chaotic.
CLARA Analytics came into Insuretech Connect Vegas 2024 facing that challenge, but also saw a clear opportunity. They’re a trailblazer in AI-driven claims intelligence, helping carriers make faster, more accurate decisions long before “AI” became a buzzword. Their technology evaluates risk, identifies patterns and surfaces insights that claims adjusters can act on.
At an event built on innovation, CLARA needed an experience that truly felt fresh.
As the industry’s interest in AI skyrocketed, CLARA needed a conference presence that matched their momentum: bold, memorable and aligned with the sophistication of their platform. That’s where Accelity stepped in, turning their goals into an experience that not only drew attention but also drove meaningful connections and measurable results.
The spark: A familiar court, a bolder play
CLARA wasn’t new to ITC or conferences in general, and they always aimed to make a splash.
But this year, ITC felt different. With AI dominating every stage and exhibitor panel, they knew the room would be louder, flashier and more competitive than ever, and they didn’t want to blend into the background.
They wanted a presence that matched the strength of their product and the leadership position they’ve earned as early pioneers of AI in insurance. That meant drawing more people in, creating a booth experience worth talking about and building real momentum around their pre-event Summit Day.
The shift: A strategy designed to create buzz, not just booth traffic
CLARA came into the planning phase with a spark of inspiration from their CMO: pickleball. It was timely, playful and instantly recognizable, a perfect starting point for a brand ready to show up differently. Our job was to take that seed of an idea and build an event strategy bold enough to match it.
Together, we shaped a plan that went far beyond surface-level fun. The strategy focused on creating real talkability—the kind of presence people would seek out, photograph, share and remember.
At a conference as fast-moving as ITC, we knew CLARA needed more than booth traffic. They needed energy. Momentum. A booth that attendees would want to come back to.
So while the pickleball concept gave us a strong foundation, Accelity turned it into a full event identity. We created a “join the hype” theme that aligned pre-event promotion, Summit Day messaging and the onsite experience into one cohesive, high-impact story.
It was the shift CLARA needed; not just to stand out, but to show up with personality and confidence in a way their audience would instantly connect with.
The build: Turning a bold concept into a full-court experience
Once the strategy was locked, our focus shifted to creating every element of the pickleball activation so it felt intentional, polished and unmistakably CLARA. The concept was playful by nature, but the execution needed to reflect the sophistication of the brand behind it.
Accelity built the full activation, including:
- Booth design, featuring a playable pickleball court and a stadium-style backdrop that made the space energetic and immersive
- Creative assets for signage, Summit Day materials and in-booth branding
- Pre-event LinkedIn ads and social content to warm up target accounts and drive Summit registrations
- Email support to build anticipation and guide people toward key conversions
- Mascot planning, including handling logistics for CLARAty the Meerkat’s appearances
- Coordinating team outfits, including the now-famous tracksuits that became a conference-wide conversation starter
Everything was built to reinforce one cohesive story: CLARA is confident, approachable and ready to lead the next chapter of AI in insurance.
The launch: Serving energy, excitement and nonstop momentum
With the build complete, Accelity joined CLARA in Las Vegas to bring the experience to life. Their dedicated account manager, Sarah, led the activation on the ground, keeping the booth running smoothly, fielding last-minute adjustments and making sure every detail stayed aligned with the strategy.
On-site, Accelity handled:
- Summit Day setup and coordination
- Booth management, including traffic flow, organization and ongoing resets
- Live LinkedIn posting to amplify activity and keep CLARA visible throughout the conference
- Photography and content capture for post-event follow-up and brand storytelling
- Mascot support, ensuring CLARAty stayed active, engaging and safely managed
- Real-time troubleshooting so the CLARA team could stay focused on high-quality conversations.
The booth quickly became one of the most talked-about spots at ITC. Attendees stopped for a game, stayed for a conversation and often returned with colleagues eager to “see the pickleball booth” for themselves.
The impact: A rally that paid off
The results reflected the energy on the floor.
CLARA’s pre-event LinkedIn ads generated strong interest with 104,759 impressions and more than 1,000 website visits, keeping the brand top of mind before attendees ever arrived in Las Vegas.
All that buzz translated directly into stronger conversations. Their pre-event Summit drew more than 300 attendees, creating a high-quality environment for education and early engagement. During the conference, an estimated 600 attendees visited the booth, and CLARA added 81 new contacts and uncovered 19 new opportunities, representing an estimated $6.1 million in gross pipeline.
This event wasn’t an isolated win. The year before, CLARA generated $3 million in revenue tied to ITC efforts supported by Accelity, proof that strategic, creative event marketing can have meaningful, long-term impact.
Even the tracksuits had staying power. During ITC 2025, attendees were still bringing them up!
1,000+ website visits
ahead of conference
81 new contacts added
with 19 new opportunities
$6.1m in gross pipeline
from ITC marketing & sales efforts
A partnership built on bold ideas and practical execution
CLARA came into ITC ready to make a statement. Our job was to turn that ambition into something real, something people could see, feel and remember.
Together, we built an experience that didn’t just stand out. It brought people in, sparked conversation, created momentum and turned a busy conference into a meaningful driver of business growth.
If your next event needs more than a booth—if it needs a moment—let’s build it together.
