A bold event strategy that created buzz, built momentum and drove real pipeline results

No matter the industry, every exhibitor walks into a conference with the same hope: stand out. 

With limited time, hundreds of competing booths and a room full of prospects you may never see in one place again, the pressure is real. Planning for a major event takes coordination, creativity and a team that can keep everything moving when the conference floor gets chaotic.

CLARA Analytics came into Insuretech Connect Vegas 2024 facing that challenge, but also saw a clear opportunity. They’re a trailblazer in AI-driven claims intelligence, helping carriers make faster, more accurate decisions long before “AI” became a buzzword. Their technology evaluates risk, identifies patterns and surfaces insights that claims adjusters can act on.

At an event built on innovation, CLARA needed an experience that truly felt fresh.

As the industry’s interest in AI skyrocketed, CLARA needed a conference presence that matched their momentum: bold, memorable and aligned with the sophistication of their platform. That’s where Accelity stepped in, turning their goals into an experience that not only drew attention but also drove meaningful connections and measurable results.

The spark: A familiar court, a bolder play

CLARA wasn’t new to ITC or conferences in general, and they always aimed to make a splash.

But this year, ITC felt different. With AI dominating every stage and exhibitor panel, they knew the room would be louder, flashier and more competitive than ever, and they didn’t want to blend into the background.

They wanted a presence that matched the strength of their product and the leadership position they’ve earned as early pioneers of AI in insurance. That meant drawing more people in, creating a booth experience worth talking about and building real momentum around their pre-event Summit Day.

The shift: A strategy designed to create buzz, not just booth traffic

CLARA came into the planning phase with a spark of inspiration from their CMO: pickleball. It was timely, playful and instantly recognizable, a perfect starting point for a brand ready to show up differently. Our job was to take that seed of an idea and build an event strategy bold enough to match it.

Together, we shaped a plan that went far beyond surface-level fun. The strategy focused on creating real talkability—the kind of presence people would seek out, photograph, share and remember. 

At a conference as fast-moving as ITC, we knew CLARA needed more than booth traffic. They needed energy. Momentum. A booth that attendees would want to come back to.

So while the pickleball concept gave us a strong foundation, Accelity turned it into a full event identity. We created a “join the hype” theme that aligned pre-event promotion, Summit Day messaging and the onsite experience into one cohesive, high-impact story.

It was the shift CLARA needed; not just to stand out, but to show up with personality and confidence in a way their audience would instantly connect with.

The build: Turning a bold concept into a full-court experience

Once the strategy was locked, our focus shifted to creating every element of the pickleball activation so it felt intentional, polished and unmistakably CLARA. The concept was playful by nature, but the execution needed to reflect the sophistication of the brand behind it.

Accelity built the full activation, including:

• Booth design, featuring a playable pickleball court and a stadium-style backdrop that made the space energetic and immersive

• Creative assets for signage, Summit Day materials and in-booth branding

• Pre-event LinkedIn ads and social content to warm up target accounts and drive Summit registrations

• Email support to build anticipation and guide people toward key conversions

• Mascot planning, including handling logistics for CLARAty the Meerkat’s appearances

• Coordinating team outfits, including the now-famous tracksuits that became a conference-wide conversation starter

Everything was built to reinforce one cohesive story: CLARA is confident, approachable and ready to lead the next chapter of AI in insurance.

The launch: Serving energy, excitement and nonstop momentum

With the build complete, Accelity joined CLARA in Las Vegas to bring the experience to life. Their dedicated account manager, Sarah, led the activation on the ground, keeping the booth running smoothly, fielding last-minute adjustments and making sure every detail stayed aligned with the strategy.

On-site, Accelity handled:

• Summit Day setup and coordination

• Booth management, including traffic flow, organization and ongoing resets

• Live LinkedIn posting to amplify activity and keep CLARA visible throughout the conference

• Photography and content capture for post-event follow-up and brand storytelling

• Mascot support, ensuring CLARAty stayed active, engaging and safely managed

• Real-time troubleshooting so the CLARA team could stay focused on high-quality conversations.

The booth quickly became one of the most talked-about spots at ITC. Attendees stopped for a game, stayed for a conversation and often returned with colleagues eager to “see the pickleball booth” for themselves.

The impact: A rally that paid off

The results reflected the energy on the floor.

CLARA’s pre-event LinkedIn ads generated strong interest with 104,759 impressions and more than 1,000 website visits, keeping the brand top of mind before attendees ever arrived in Las Vegas.

All that buzz translated directly into stronger conversations. Their pre-event Summit drew more than 300 attendees, creating a high-quality environment for education and early engagement. During the conference, an estimated 600 attendees visited the booth, and CLARA added 81 new contacts and uncovered 19 new opportunities, representing an estimated $6.1 million in gross pipeline. 

This event wasn’t an isolated win. The year before, CLARA generated $3 million in revenue tied to ITC efforts supported by Accelity, proof that strategic, creative event marketing can have meaningful, long-term impact.
Even the tracksuits had staying power. During ITC 2025, attendees were still bringing them up!

A partnership built on bold ideas and practical execution

CLARA came into ITC ready to make a statement. Our job was to turn that ambition into something real, something people could see, feel and remember.

Together, we built an experience that didn’t just stand out. It brought people in, sparked conversation, created momentum and turned a busy conference into a meaningful driver of business growth.

If your next event needs more than a booth—if it needs a moment—let’s build it together.

Talk event strategy with us.

How we turned brand momentum into a scalable, multi-channel story.

When your brand starts gaining traction, the pressure builds fast: don’t lose it, don’t stall it, don’t waste it.

AtlasFX helps global companies manage FX and commodity risk with a powerful platform built by founders with decades of real-world experience. Over the course of our partnership, we worked closely with their team to strengthen how that expertise showed up in the market through a rebrand, a new website and an increasingly confident digital presence.

So when it was time to kick off our next digital marketing campaign, AtlasFX wasn’t starting from zero. Together, we had already laid the groundwork, and the focus shifted from building momentum to sustaining it.

Momentum doesn’t sustain itself. It needs structure, clarity and a plan to scale.

That meant zooming out before moving forward. We aligned on the role marketing needed to play next: how the story should land, how it should build trust and how it could support growth over time.

With that foundation in place, we shaped a plan centered on education, credibility and scale, setting AtlasFX up with a system that could evolve alongside the business.

The spark: A complex story that needed clarity

Because we’d already been working with AtlasFX, we had plenty of data to review to see how content was performing and how audiences were responding.

The question for the campaign became: how do we keep a good thing going and capitalize on the momentum?

As the only end‑to‑end FX risk management solution on the market, AtlasFX brings a level of specialization that competitors can’t match—and that story must be told in more than one email. The audience needed clearer education on the solution, and AtlasFX needed content that made their value clear at a glance.

Accelity stepped in to design a campaign that could sustain and scale what was already working, deepening audience understanding, reinforcing differentiation and giving AtlasFX a repeatable way to show up confidently across every channel.

The shift: Creating the right tools to tell a clearer story

To help AtlasFX communicate with confidence, we built two cornerstone assets designed to simplify the message and strengthen how the brand showed up in the market.

1. A comprehensive flagship guide

We created a guide that distilled a complex offering into a cohesive, accessible narrative.

The guide, The Case for AtlasFX, delivered on a few key fronts:

• It made the platform much easier to understand by taking technical jargon and putting it into plain English.
• It gave the sales and marketing teams a consistent, shared story to use every time they talked to a prospect.
• It clearly showed why AtlasFX is the best choice, especially in a crowded landscape.

This became the foundation for AtlasFX’s entire go‑to‑market message and a tool the team could use well beyond the campaign.

2. Founder-led video series

We produced unscripted conversations with AtlasFX’s three co-founders that put authenticity and expertise front and center. 

These videos:

• Humanized the brand
• Made the story more relatable
• Built trust earlier in the buyer journey

Together, these assets made the AtlasFX story easier to tell, and easier for prospects to understand.

The build: A cohesive campaign that worked across channels

Once the core story was clear, we scaled it across every major marketing channel to ensure consistency and impact.

LinkedIn Ads

We built three ad streams, each promoting the videos, the guide or the LinkedIn articles, to engage audiences at different stages of the buyer journey. Each variation reinforced the same core message.

LinkedIn organic

By repurposing that ad content into a steady organic cadence, we increased visibility without adding unnecessary hours for the client.

Google Display retargeting

We adapted the guide creative for remarketing, reinforcing message recall and guiding returning users toward conversion.

Email workflow

A six‑email nurture sequence used the new narrative to efficiently move prospects from awareness to understanding.

Search & SEO

Our updates to search strategy, competitor targeting and internal linking helped more qualified traffic discover AtlasFX.

YouTube distribution

YouTube played a key role in extending the life and reach of the video series. AtlasFX published full‑length founder videos to build long‑term discoverability, leveraging YouTube’s algorithm to reach viewers actively researching FX risk management. 

Across every channel, Accelity ensured the message stayed consistent, clear and compelling.

The launch: A marketing engine built to work long after go‑live

When the campaign launched, the biggest shift wasn’t just better content; it was better alignment. AtlasFX had a message that worked across channels, teams and touchpoints.

Accelity’s work helped the AtlasFX team:

• Share a unified story across sales and marketing
• Streamline follow‑up conversations with assets that did the heavy lifting
• Build trust earlier through a cohesive narrative and human‑centered content
• Reduce confusion in the market by explaining their value clearly and consistently

Instead of piecemeal assets, they now had a full campaign ecosystem designed to grow with them.

The impact: How momentum turned into measurable growth

The true measure of a strong digital campaign isn’t just what happens at launch, it’s what keeps happening after. As the assets rolled out across channels, AtlasFX saw momentum turn into tangible, sustained growth.

A surge in visibility

The campaign quickly became one of the highest‑performing initiatives on the site. 

• The campaign guide landing page saw 3,700+ page views in September and October.
• The landing page was also the second most‑trafficked page on the entire site during that period, meaning potential customers were entering the site exactly where they should. 

Conversion growth that didn’t slow down

As traffic increased, so did meaningful action:

• Site form submissions increased 300% month‑over‑month in the first 30 days.
• Form submissions climbed another 42% the following month.

This wasn’t a one-time spike. It was a shift in how prospects interacted with the brand.

Video that moved people (and pipelines)

The founder‑led video series became one of AtlasFX’s strongest awareness tools:

• AtlasFX saw 56,000+ YouTube views across the original 11 Master of One videos.
• LinkedIn video ads drove 19,000+ impressions and 443 clicks.

Content that converted across every channel

Our cross‑channel approach paid off:

• LinkedIn ads drove 14,000+ impressions and 433 clicks.
• Google Display ads earned 100,000+ impressions, a 4.25% CTR and 64 direct conversions.

Real influence across the pipeline

From June through November 2025, 83 prospect companies engaged with AtlasFX content, many through Master of One assets during the campaign’s initial run.

AtlasFX didn’t just get more eyes on their brand, they got more of the right eyes, taking meaningful steps forward in the buyer journey.

Discover the power of clear, confident digital marketing

This campaign wasn’t about features or functionality. It was about helping AtlasFX communicate the value they’ve always had through a message built to convert, a story built to scale and assets built to work long term.

That’s the power of strategic marketing done well: it turns complexity into clarity, expertise into confidence and potential into momentum.
If you’re ready for marketing that tells your story clearly and moves your business forward, we’d love to help.

See what your digital marketing can do. →

How we turned a long-overdue refresh into a rediscovery of who we are.

This story’s a little different… because this time, we were the client.
After years of helping growing companies find their story and build brands that feel like them, our own site stopped feeling like Accelity. It still worked, just not for who we’d become. 

So we did what we ask our clients to do: got uncomfortable, turned the mirror inward, and walked ourselves through the full process, from the first what-if to the final push before launch.

We build brands that show companies who they are. This time, it was our turn.

The spark: When the brand outgrew the site

It started during our 2023 summer town hall meeting—an idea that kept circling back to itself: “What if we rebranded?”

At first, it felt like one of those “someday” ideas. But it came up again and again, across departments and conversations. We’d been growing fast, doing bold work and launching brands we were proud of. Yet every time we looked at our own website, something felt off. It didn’t sound, or look, like the agency we’d become.

By the start of the next year, it was impossible to ignore. Our brand had moved forward, but its digital representation had stayed behind.

After tackling an internal rebrand, we took a hard look at our site. That bright yellow that once screamed energy? It had started to feel flat. It reminded us of where we’d been, not where we were going. And while the site covered some of our services, it didn’t showcase the newer areas—like branding and website development—where we’d built a strong portfolio. We were also ready to expand beyond the B2B SaaS space where we’d gotten our start.

And, like a lot of agencies, we’d slipped into a cycle of not taking care of our own marketing. As our CEO Jackie put it:

Our CEO & President break down the “why” behind our rebrand on The Art of Entrepreneurship podcast →

That was the turning point. We realized our brand deserved the same creativity, strategy and attention to detail we pour into every client project. So we turned the spotlight on ourselves and got to work.

The shift: What it took to build a site that finally fits

From the beginning, this project was about more than a new look; it was about building a site that could grow with us. 

Our goals were clear: make the site easier to navigate, faster to update and more aligned with how visitors actually explore our work. We wanted a modular system our web developer could manage in-house, content structured for both humans and search engines, and a foundation that performs as well as the websites we create for clients.

Content audit with ruthless editing

Ten years of pages went on the table. We cut what didn’t serve the journey, merged duplicates and rewrote thin content so every page earned its place.

Component-driven design system

Before designing full-page mocks, we created a reusable set of cards, hero blocks, CTAs, pricing rows, testimonial modules and long-form sections. It meant fewer one-offs, faster builds and cleaner QA.

Structured copy + SEO from the start

Each template shipped with field-level guidance for H1s, intros, scannable subheads, FAQs and internal links. We mapped target terms to pages to avoid cannibalization and set up schema where it mattered.

Accessibility and performance baked in

Color contrast, focus states, motion preferences and image optimization were all handled up front. The site is as fast and inclusive as it is good-looking.

A CMS the team actually wants to use

Global styles, locked spacing and plain-language fields keep the brand consistent while making edits quick and low-stress for anyone on the team.

A quick note on brand: Yes, the refreshed look needed to apply cleanly to the site, but the priority was function. The system above makes the brand easier to build upon, allowing function and brand to coexist in harmony.

The build: Testing our own website process

Building our own site while testing new tools and new processes was a special kind of challenge. We followed our process… then broke it where we had to. 

Between client launches and a packed event season, we moved from rebrand to live site in roughly six months, a sprint that reminded us what it’s like to be in our clients’ shoes.

We learned a lot along the way, lessons that now make our client website work even stronger:

• Make the vision tangible early. Real-world mockups (social posts, key screens, headlines) build alignment faster than a logo and palette alone.
• Lock the website style sheet up front. We have to document buttons, cards, grid, motion, interactive states early to avoid rework later.
• Wireframe as a team sport. Design and copy plan structure together so messaging and UI land in the same conversation
• Plan for real-life resourcing. Building our own site showed us what it feels like when priorities compete. That experience made us even better at helping clients balance timelines, budgets and goals.


We learned what it feels like to be in it—where clients get overwhelmed, and where small changes feel big. That empathy elevated how we work.

The launch: A site that finally feels like us

When the site went live, it felt like an exhale—the kind that only happens when something long in the making finally clicks.

We’d spent weeks building anticipation, starting with a New Year’s teaser that hinted something big was coming. Over the next few weeks, we dropped glimpses of our refreshed brand and design direction, each one sparking more curiosity and excitement. By launch day, clients, partners and friends were more than excited to see what we’d built for ourselves.

The new site didn’t disappoint. The colors pop. The layout breathes. The copy sounds like us: direct, cheery and helpful.

The response was immediate and overwhelming. We got rave reviews across the board. Clients we already work with asked for similar treatment. Prospects reached out about their own brand and web projects. 

The new site doesn’t just look good, it works. Our new brand and website have opened doors, deepened relationships and given the team something we could point to and say, “Yep, that’s us.”

A work in progress (by design)

Like every site we build, ours isn’t “done.” And that’s exactly how it should be.

Since launch, the site has continued to evolve. We’ve tuned accessibility, adjusted motion, and expanded pages that deserve more depth, like our services and industry sections. Six months in, we launched our blog to give our content a true home base. 

As we’ve lived in the new brand, we’ve made copy and design tweaks to reflect what we’ve learned about how it performs in the real world.

Now, our focus is on iteration and optimization. We’re monitoring analytics and SEO performance to identify opportunities to improve conversions and visibility, and we’re adapting the site to meet new generative engine optimization (GEO) standards so it’s discoverable in both search and AI-driven results.

Because that’s what good websites do: they grow, adapt and evolve right alongside the brand.

Show the world what you can do

Our new site did more than tell our story; it reminded us what we’re capable of. And it brought new business through the door.

Now, let’s build a website that does the same for you.

Talk websites with us →