How To Craft a B2B Case Study That Converts
How To Craft a B2B Case Study That Converts
B2B case studies are an extremely effective form of content for businesses to build trust and acquire new leads.
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Increase B2B SaaS Sales With a Clear Pricing Page
Increase B2B SaaS Sales With a Clear Pricing Page
There are a variety of strategies you can deploy on your website to get more prospects into your sales funnel. A great place to start when increasing your B2B SaaS sales is by adding a clear and easy-to-find pricing page on your website.
Why a Freemium Model Is Absolutely Hurting Your Growth Stage Company
Why a Freemium Model Is Absolutely Hurting Your Growth Stage Company
Your B2B software company’s #1 goal? Getting (paying) clients into your pipeline, of course!
How to Fix 4 B2B Inbound Marketing Mistakes
How to Fix 4 B2B Inbound Marketing Mistakes
B2B inbound marketing is the best way to bring qualified prospects directly to you. Why? Because the methodology is based on attracting customers by creating valuable content tailored to their specific wants and needs.
Best LinkedIn Ads Bidding Strategy for B2B SaaS Companies
Best LinkedIn Ads Bidding Strategy for B2B SaaS Companies
With 90 million senior-level influencers, 63 million decision-makers, and another 6 million decision-makers from the IT sector active on LinkedIn, there is an enormous opportunity for B2B SaaS companies to generate new leads.
Why LinkedIn Video is a Must for B2B Entrepreneurs
Why LinkedIn Video is a Must for B2B Entrepreneurs
Video is a major part of our LinkedIn strategy at Accelity.
When I say video, I don’t mean brand videos or client testimonials (although those are great too). My colleagues and I have made a strategic push to create more video content for our personal LinkedIn profiles as a way to generate leads and drive site traffic.
4 quick website changes to provide value to customers
4 quick website changes to provide value to customers
Do you want to improve your website to add value to your customers, but don’t have a lot of time? Well, you are in for a treat because adding value doesn’t have to be revolutionary. In most cases, you already have the information and knowledge, you just have to condense it and add it to your site for visitors to see. See below for 4 quick but effective ways to improve your website.
The Dos and Don’ts of B2B SaaS Cross-Selling for Retention
The Dos and Don’ts of B2B SaaS Cross-Selling for Retention
Cross-selling to your B2B SaaS customers is a great way to retain them; this is because cross-selling increases the lifetime value of the customer—and drives revenue for your business(!). That being said, there is a right way and a wrong way to cross-sell. But before we dive into that, let’s define what cross-selling is:
What is cross-selling?
Cross-selling is the strategy of encouraging a customer to also buy a product or service that is similar or related to a product or service they already have. As an example, one delicious, albeit greasy, cross-sale you might experience is ordering a hamburger at a fast food restaurant and being asked if you want fries with it.
Now that you have an understanding of cross-selling, let’s walk through dos and don’ts to help your B2B SaaS company boost revenue and retention.
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No Customer Retention Plan? Your B2B Company is Leaving Money on the Table
No Customer Retention Plan? Your B2B Company is Leaving Money on the Table
We’ve all heard that it’s easier and more cost effective to retain an existing customer than it is to acquire a new one. We even know this to be fact—getting a new customer can cost 5-25x more than retaining a different one. Yet, time and time again, B2B businesses (especially SaaS providers) don’t have a plan in place to keep their customers bought-in for the long haul. This blog explores the reasons behind that, as well as easy retention tips to keep your customers coming back for more.
From the West Coast to the Third Coast: Meet Michelle
From the West Coast to the Third Coast: Meet Michelle
Pull back the curtain to meet the marketing wizards making it happen at Accelity! Our team might not practice magic, but the content we create is pretty magical. In this blog series, we feature each of our talented team members so you can learn more about us. This month’s star is Michelle Breen!