CEOs and CMOs ask us this question all the time: “How much should I spend on marketing?” And the answer is… it depends.
Honestly, you can run a marketing program with no budget, but you get what you pay for. On the other hand—regardless if you have no money—you have to be willing to put in the time to be successful with your marketing efforts.
At Accelity, we believe the culture we build internally directly impacts the quality of work we create for our clients. That’s why we’ve assembled a team of kick-SaaS B2B marketers who are not only pros at their jobs but also a whole lotta fun.
We invite you to get to know our talented team members so you can see what we’re all about. Come meet our Graphic Designer, Nate Panetti!
Marketing’s role is to increase awareness of our company’s offerings and persuade people to buy. This requires creating enticing content that attracts and delights customers.
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Marketing your startup is a crucial component of your growth. A solid marketing foundation is necessary for gaining more funding, getting acquired or whatever your plans for growing your business include.
B2B case studies are an extremely effective form of content for businesses to build trust and acquire new leads.
There are a variety of strategies you can deploy on your website to get more prospects into your sales funnel. A great place to start when increasing your B2B SaaS sales is by adding a clear and easy-to-find pricing page on your website.
Your B2B software company’s #1 goal? Getting (paying) clients into your pipeline, of course!
B2B inbound marketing is the best way to bring qualified prospects directly to you. Why? Because the methodology is based on attracting customers by creating valuable content tailored to their specific wants and needs.
With 90 million senior-level influencers, 63 million decision-makers, and another 6 million decision-makers from the IT sector active on LinkedIn, there is an enormous opportunity for B2B SaaS companies to generate new leads.
Video is a major part of our LinkedIn strategy at Accelity.
When I say video, I don’t mean brand videos or client testimonials (although those are great too). My colleagues and I have made a strategic push to create more video content for our personal LinkedIn profiles as a way to generate leads and drive site traffic.