As entrepreneurs, we’re often told how important it is to build a personal brand online. In theory, it sounds great to set yourself apart with a unique brand, but what are the tangible business results of doing so?
As it turns out, by developing my personal brand on LinkedIn, I massively increased traffic to Accelity’s LinkedIn page and our website, generated dozens of new prospects and made some seriously awesome new connections.
At the beginning of March, our CEO, Jackie, along with three of the Misfits, announced their #21Challenge. The purpose of the challenge is to create content every day on LinkedIn for 21 days straight. These posts didn’t all need to be video – they could be text posts, images, anything.
At the beginning of the quarter, Jackie told the whole team we needed to make six LinkedIn videos. Having recently completed that challenge when this arose, I decided this was the perfect way to keep pushing myself. I don’t think I really considered how much content I would have to make.
Regardless, I completed the challenge without missing a day and learned a TON!
I did a brief digest in my final video, but wanted to dive in a little deeper on what I learned about B2B marketing as a whole on LinkedIn as a result of the challenge. (more…)
In 2019, it’s hard to scroll through any social media feed without being bombarded by videos. Whether it’s a recipe video on Instagram or your niece’s Christmas concert on Facebook, they’re everywhere. Are videos on social media just for being social or is there a business benefit to investing in this medium?
Have you ever spent a significant amount of time or effort creating a content piece to have no one read it? It can be frustrating, but it shouldn’t be a reason to stop trying to create page-turning content for your audience.
Wondering how you can save time and effort while creating content that does captivate? Start storytelling! Sharing stories shows your brand’s authenticity and will allow your audience to get to know your company and the people that work there—which will build trust in your brand.