Jenny

President & Partner

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Marketing strategy

How to Fix 4 Common Inbound Marketing Mistakes

Inbound marketing is one of the most effective ways to bring qualified prospects directly to you. Why? Because it’s built...

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Digital marketing

5 Reasons Your Campaign Emails Aren’t Getting Delivered

Sending campaign emails is a great way to attract and convert leads—unless they never land in the inbox. If your...

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Demand & lead gen

Top Tips for Lead Generation That Actually Work

Lead generation can make or break a business. Without a steady stream of qualified prospects, sales pipelines dry up and...

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Marketing strategy

11 Steps to Creating a Successful Inbound Marketing Campaign

Inbound marketing works because it builds trust. Instead of pushing your way into a prospect’s life, you create content that...

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Marketing strategy

Retention Strategies for Brands that Want Loyal Customers (Not One-time Buyers)

You did it—after all that effort, you finally secured the sale. Time to relax and return to the pipeline, right?...

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Demand & lead gen

Inbound beyond the funnel: How to keep growing with retention marketing

By the time a deal closes, most marketers have already moved on to the next lead. But the most successful...

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Demand & lead gen

From click to close: How to nurture leads that actually buy

Getting a form fill is exciting—but it’s not the finish line. In fact, it’s just the beginning. The biggest mistake...

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Demand & lead gen

Inbound marketing 101: Build a lead pipeline that doesn’t waste your time

Sales and marketing used to be a grind. Cold calls, cold emails, cold coffee (because you were too busy to...

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