From the West Coast to the Third Coast: Meet Michelle
Pull back the curtain to meet the marketing wizards making it happen at Accelity! Our team might not practice magic, but the content we create is pretty magical. Lear more about our talented team members like our Senior Copywriter, Michelle Breen!
She loves all things Milwaukee, Friends, and wine: Meet Jenn!
Follow the yellow brick road to meet the wizards behind the curtain at Accelity! We might not practice magic, but we can make content appear in the blink of an eye. In this blog series, we will feature one of our talented team members so you can see what we are all about. This month’s star is Jenn Karger!
How to Use Social Media for B2B SaaS Lead Generation
You’ve heard it before, I’ve heard it before, we’ve all heard it before: Your business’s presence on social media is essential for lead generation.
There’s truth in that statement. I’m here to provide some tips on how to use social media for your B2B SaaS lead generation.
DJ Quik put it best, “If it don’t make dollars, it don’t make sense.” If you don’t have your business optimized on social media, you are missing out on potential leads and leaving money on the table.
In this case, using social media for lead generation makes sense. Even if you think your niche B2B SaaS company only needs to market to a small audience, you could be missing out on great leads. Where do you start? (more…)
SEO Best Practices That Your Business Should Follow
When you get started trying to optimize your site for Google search, everything you’re supposed to do can seem insurmountable and terrifying. However, the worst thing you can let SEO do is to scare you off. Instead, focus on small wins you can use to get started.
What Differentiates B2B SaaS Marketing from Other Types of Marketing?
There is no way around it—marketing is hard. Whether you’re trying to market a product or service that is constantly changing, or something that only appeals to a niche crowd, finding the right strategy is no easy feat. Over the years there have been many different and new types of marketing, all of which claim to be bigger and better than the rest. One of the most widely used and impactful forms of marketing today is B2B SaaS (software as a service) marketing. SaaS marketing is challenging, to say the least, and it is also quite different from pretty much every other type of marketing strategy that exists.
Whether you have first-hand experience with B2B SaaS marketing or are thinking about jumping on the bandwagon, there are a few things you need to be aware of that will shed insight into why this type of marketing is so hot right now. Before we dive into what differentiates SaaS marketing from all other types of marketing, let’s take a brief look at what it takes in order to find success with this type or marketing:
- Find new clients quickly and cost effectively
- Form long-lasting relationships with customers
- Find ways to upsell customers over time in order to increase overall lifetime value (LTV)
With these things in mind, let’s go over a few of the things that set B2B SaaS marketing apart from the rest:
How Do I Get My B2B SaaS Website to the Top of Google Search Results?
Google Search is a useful tool for finding whatever it is that you’re looking for—products, services or information. Similarly, it’s a great way for your B2B SaaS business to be found!
Google found that 89% of B2B buyers use search during the research process. In another study conducted by Zero Limit Web, they found the first five search results receive on average 67.6% of clicks while the remaining five receive just 3.7%. So how do I get my SaaS site to show up on the top of Google’s search results? Let’s explore a couple of strategies.
4 SEO Items to Audit When Launching a New Site
Search Engine Optimization (SEO) is used to help increase the number of visitors that come to your site. Search engines, like Google, constantly scan websites copy and URLs for keywords. They use what they find to best match the user’s search with a website. Below are four items to audit before launching your site:
B2B SaaS Marketing—Attracting the Right Audience
As you build your B2B SaaS marketing efforts, you’ll attract a larger audience: they’ll follow you, like your Facebook page, subscribe to your blog, opt into your newsletter and more. But how do you know if that audience is the one you want?
Many of us have experienced times when our content attracts fans instead of prospects or attracts people in the same industry as us instead of people in the industry we want to work with. Don’t worry—getting out of that rut is easy; follow the tips below to attract the audience you want. (more…)
Segmenting Your Audience for Effective B2B SaaS Marketing
Fact: We all prefer messages and services that are tailored to our personas, demographics and preferences.
The key to acquiring new business lies in segmenting your target audience. Audience segmentation allows you to tap into our inherent need for customized, pertinent content. It allows you to personalize your message for a subgroup within your desired market.
When you think of industries capable of revolutionizing our culture as we know it, what comes to mind? Whenever I talk to leaders in their respective fields, they mention that there are technologies that will exist in the next decade that we can’t even comprehend yet.