Top Video Trends to Watch in 2021
Going forward, 2020 will be known as the year that everything went digital: school, work, hobbies, you name it. Prior to and during 2020, video content became increasingly popular among digital audiences, and we expect video trends in 2021 to continue being shaped by this new digital world we’re living in.
Update Your Website with These Web Design Trends for 2021
There are many factors that dictate the latest web design trends: consumer tastes, technological capabilities, regulations, the latest updates to search engine algorithms.
So what web design trends can we expect for 2021? Here are three of the web and UX trends we’re excited to see.
11 Steps to Creating a Successful Inbound Marketing Campaign
Entrepreneurs and marketers love inbound marketing—and with good reason. Inbound marketing captures customer attention and makes it easy for prospects to find your company.
How to Build a Content Roadmap That Nurtures Prospects
Content roadmap. Content plan. Marketing map. Whatever you want to call it, you might be painfully aware that your team needed one no later than yesterday.
Content Promotion Strategies You Can Apply to Your B2B Inbound Marketing Campaign
Content is an important part of any inbound marketing strategy. However, many businesses forget to share that content effectively after creating it.
29 B2B SaaS Lead Generation Tips & Ideas
Generating leads—especially leads that are high in quantity and quality—is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?
Why LinkedIn Video is a Must for B2B Entrepreneurs
Video is a major part of our LinkedIn strategy at Accelity.
When I say video, I don’t mean brand videos or client testimonials (although those are great too). My colleagues and I have made a strategic push to create more video content for our personal LinkedIn profiles as a way to generate leads and drive site traffic.
What is a Buyer Persona?
When you have a deep understanding of your audience, it’s easier to meet their needs in your marketing and, ultimately, sell to them. A good marketing strategy targets different personas with content tailored to their interests and needs.
Why TOFU Content is Critical During COVID-19
In order to create long-lasting customer relationships, it’s essential to get the right content in front of your ideal target market. Like the start of a conversation, you want to take it slow to nurture the relationship and establish trust. Think about it: you wouldn’t want to ask someone to marry you on the first date and you shouldn’t ask someone to buy from you on the first interaction. That’s where TOFU (or top-of-funnel) content comes in handy—it’s your opportunity to lay down a foundation of trust.
How to Run an Effective Email Campaign With No Budget
In today’s world, it doesn’t matter how great your product or service is—marketing is the key to success. Even so, that doesn’t mean great marketing has to be expensive. One low-cost and easy way to market your business is email marketing. Follow the tips below to help you run an effective email campaign with little to no budget.