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B2B Digital Marketing Resources You Need in 2023

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B2B Digital Marketing Resources You Need in 2023

A new year is the perfect time to evaluate your B2B SaaS company’s marketing performance and chart your path for the coming months. 

Whether you’re looking to break through in your vertical, want to master LinkedIn, or just need some help setting realistic goals, Accelity has you covered. Check out four of our favorite digital marketing resources created by our team of B2B SaaS pros. 

Your comprehensive guide to insurtech digital marketing

Today, insurtech marketing is all about building a full digital engine, one that attracts and converts modern insurance buyers. 

In this comprehensive guide, we share 3 strategies actually driving results for the insurtechs we work with, so you can crush your goals in 2023 (and beyond). 

Crack the code on insurtech marketing >>>

 

Build B2B LinkedIn ads that actually work

Are LinkedIn Ads really worth the investment? How much budget do you need to allocate to get results? 

Accelity’s Director of Strategic Marketing, Michael Ray, led a webinar sharing how he uses LinkedIn advertising to drive every part of his client’s marketing funnel to generate quality leads. 

Catch the recap to master LinkedIn Ads>>>

 

 

Massively increase awareness & generate leads on LinkedIn

Are you a B2B SaaS company spending a bunch of time on LinkedIn—but your pages are growing painfully slow and you’re generating next to no leads?

Accelity CEO & founder Jackie Hermes shared how to drastically increase the eyeballs on your B2B SaaS company and create a strong lead-generating engine—all by using LinkedIn. 

Watch the webinar to build your brand>>>

 

 

How to set business goals (and achieve them)

Setting goals and objectives for your business and marketing initiatives is important, especially at the beginning of the year. 

We put together a worksheet that will cover goal setting for your business and an accompanying exercise to help you get started.

Download the goal-setting worksheet >>>

We hope you find these digital marketing resources helpful and that you use them to reach your marketing goals in 2023!

5 Ways to Attract Better Prospects on LinkedIn

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5 Ways to Attract Better Prospects on LinkedIn

There are a lot of misconceptions about LinkedIn’s use cases as a sales and marketing tool. As a business leader, you may think LinkedIn is simply a place for job hunters, and your audience isn’t there. (They are…we’ll get to that!)

In reality, LinkedIn’s growth over the past few years hasn’t slowed down. According to recent site stats, over 830 million users are now on the platform.

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What Does Good Marketing Cost a B2B SaaS Company?

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What Does Good Marketing Cost a B2B SaaS Company?

CEOs and CMOs ask us this question all the time: “How much should I spend on marketing?” And the answer is… it depends. 

Honestly, you can run a marketing program with no budget, but you get what you pay for. On the other hand—regardless of whether you have money—you have to be willing to put in the time to be successful with your marketing efforts.

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Bird Watching in Brew City: Meet Nate!

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Bird Watching in Brew City: Meet Nate!

Nate Panetti

At Accelity, we believe the culture we build internally directly impacts the quality of work we create for our clients. That’s why we’ve assembled a team of kick-SaaS B2B marketers who are not only pros at their jobs but also a whole lotta fun. 

We invite you to get to know our talented team members so you can see what we’re all about. Come meet our Graphic Designer, Nate Panetti!

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B2B Marketing Strategies for Small Business Lead Generation

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B2B Marketing Strategies for Small Business Lead Generation

Whether you own a small business or are tasked with getting the word out about a small business (or both), you know that marketing is crucial for lead generation—and ultimately the success of your business.

Let’s dive into how you can reach your lead generation and revenue goals by optimizing your brand, website, search engine ranking, content and social media. 
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