There are a lot of misconceptions about LinkedIn’s use cases as a sales and marketing tool. As a business leader, you may think LinkedIn is simply a place for job hunters, and your audience isn’t there. (They are…we’ll get to that!)
In reality, LinkedIn’s growth over the past few years hasn’t slowed down. According to recent site stats, over 830 million users are now on the platform.
CEOs and CMOs ask us this question all the time: “How much should I spend on marketing?” And the answer is… it depends.
Honestly, you can run a marketing program with no budget, but you get what you pay for. On the other hand—regardless of whether you have money—you have to be willing to put in the time to be successful with your marketing efforts.
At Accelity, we believe the culture we build internally directly impacts the quality of work we create for our clients. That’s why we’ve assembled a team of kick-SaaS B2B marketers who are not only pros at their jobs but also a whole lotta fun.
We invite you to get to know our talented team members so you can see what we’re all about. Come meet our Graphic Designer, Nate Panetti!
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Marketing your startup is a crucial component of your growth. A solid marketing foundation is necessary for gaining more funding, getting acquired or whatever your plans for growing your business include.
When Accelity signs a new client, the copy team has 30 days to learn their business, their industry, their customers, their voice and their style. To accomplish such a feat, we’ve developed a precise process that digs into the personality, style and voice of every company we work with.
B2B SaaS companies are generating more digital leads than ever before by focusing on inbound marketing, specifically content marketing. However, not everyone feels comfortable sitting down at the laptop and typing up blogs, social posts and emails—especially when they aren’t sure where to start.
One question prospective clients often ask us is, “How will you be able to quickly learn our business?” That’s a completely fair question—after all, we work with companies selling software in highly complex and niche industries.
People are watching an insane amount of video—users watch about 100 million hours of video per day on Facebook alone. People aren’t only watching videos, they’re taking action: video on landing pages leads to 34% higher conversion rates.
Whether you own a small business or are tasked with getting the word out about a small business (or both), you know that marketing is crucial for lead generation—and ultimately the success of your business.
Let’s dive into how you can reach your lead generation and revenue goals by optimizing your brand, website, search engine ranking, content and social media.
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Going forward, 2020 will be known as the year that everything went digital: school, work, hobbies, you name it. Prior to and during 2020, video content became increasingly popular among digital audiences, and we expect video trends in 2021 to continue being shaped by this new digital world we’re living in.