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B2B Digital Marketing Resources You Need in 2023

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B2B Digital Marketing Resources You Need in 2023

A new year is the perfect time to evaluate your B2B SaaS company’s marketing performance and chart your path for the coming months. 

Whether you’re looking to break through in your vertical, want to master LinkedIn, or just need some help setting realistic goals, Accelity has you covered. Check out four of our favorite digital marketing resources created by our team of B2B SaaS pros. 

Your comprehensive guide to insurtech digital marketing

Today, insurtech marketing is all about building a full digital engine, one that attracts and converts modern insurance buyers. 

In this comprehensive guide, we share 3 strategies actually driving results for the insurtechs we work with, so you can crush your goals in 2023 (and beyond). 

Crack the code on insurtech marketing >>>

 

Build B2B LinkedIn ads that actually work

Are LinkedIn Ads really worth the investment? How much budget do you need to allocate to get results? 

Accelity’s Director of Strategic Marketing, Michael Ray, led a webinar sharing how he uses LinkedIn advertising to drive every part of his client’s marketing funnel to generate quality leads. 

Catch the recap to master LinkedIn Ads>>>

 

 

Massively increase awareness & generate leads on LinkedIn

Are you a B2B SaaS company spending a bunch of time on LinkedIn—but your pages are growing painfully slow and you’re generating next to no leads?

Accelity CEO & founder Jackie Hermes shared how to drastically increase the eyeballs on your B2B SaaS company and create a strong lead-generating engine—all by using LinkedIn. 

Watch the webinar to build your brand>>>

 

 

How to set business goals (and achieve them)

Setting goals and objectives for your business and marketing initiatives is important, especially at the beginning of the year. 

We put together a worksheet that will cover goal setting for your business and an accompanying exercise to help you get started.

Download the goal-setting worksheet >>>

We hope you find these digital marketing resources helpful and that you use them to reach your marketing goals in 2023!

5 Ways to Attract Better Prospects on LinkedIn

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5 Ways to Attract Better Prospects on LinkedIn

There are a lot of misconceptions about LinkedIn’s use cases as a sales and marketing tool. As a business leader, you may think LinkedIn is simply a place for job hunters, and your audience isn’t there. (They are…we’ll get to that!)

In reality, LinkedIn’s growth over the past few years hasn’t slowed down. According to recent site stats, over 830 million users are now on the platform.

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What Does Good Marketing Cost a B2B SaaS Company?

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What Does Good Marketing Cost a B2B SaaS Company?

CEOs and CMOs ask us this question all the time: “How much should I spend on marketing?” And the answer is… it depends. 

Honestly, you can run a marketing program with no budget, but you get what you pay for. On the other hand—regardless of whether you have money—you have to be willing to put in the time to be successful with your marketing efforts.

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Why LinkedIn Video is a Must for B2B Entrepreneurs

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Why LinkedIn Video is a Must for B2B Entrepreneurs

Video is a major part of our LinkedIn strategy at Accelity. 

When I say video, I don’t mean brand videos or client testimonials (although those are great too). My colleagues and I have made a strategic push to create more video content for our personal LinkedIn profiles as a way to generate leads and drive site traffic. 

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4 quick website changes to provide value to customers

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4 quick website changes to provide value to customers

Do you want to improve your website to add value to your customers, but don’t have a lot of time? Well, you are in for a treat because adding value doesn’t have to be revolutionary. In most cases, you already have the information and knowledge, you just have to condense it and add it to your site for visitors to see. See below for 4 quick but effective ways to improve your website.

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