CEOs and CMOs ask us this question all the time: “How much should I spend on marketing?” And the answer is… it depends.
Honestly, you can run a marketing program with no budget, but you get what you pay for. On the other hand—regardless if you have no money—you have to be willing to put in the time to be successful with your marketing efforts.
B2B SaaS companies are generating more digital leads than ever before by focusing on inbound marketing, specifically content marketing. However, not everyone feels comfortable sitting down at the laptop and typing up blogs, social posts and emails—especially when they aren’t sure where to start.
One question prospective clients often ask us is, “How will you be able to quickly learn our business?” That’s a completely fair question—after all, we work with companies selling software in highly complex and niche industries.
Content roadmap. Content plan. Marketing map. Whatever you want to call it, you might be painfully aware that your team needed one no later than yesterday.
With 90 million senior-level influencers, 63 million decision-makers, and another 6 million decision-makers from the IT sector active on LinkedIn, there is an enormous opportunity for B2B SaaS companies to generate new leads.
Video is a major part of our LinkedIn strategy at Accelity.
When I say video, I don’t mean brand videos or client testimonials (although those are great too). My colleagues and I have made a strategic push to create more video content for our personal LinkedIn profiles as a way to generate leads and drive site traffic.
HubSpot is a powerhouse, all-in-one marketing platform. More than 73,400 customers in 120+ countries are growing their businesses with HubSpot’s award-winning inbound marketing tools – including Accelity!
Do you want to improve your website to add value to your customers, but don’t have a lot of time? Well, you are in for a treat because adding value doesn’t have to be revolutionary. In most cases, you already have the information and knowledge, you just have to condense it and add it to your site for visitors to see. See below for 4 quick but effective ways to improve your website.
Tons of businesses boast about their years in the industry or their top-of-the-line customer service. These are both valuable, but if you’re promoting the same benefits as your competitors, those benefit statements become expectations of your product or service—not differentiators. So why should customers choose you over a competitor? Identifying your competitive advantage is one of the foundational steps you need to take to establish a strong marketing strategy.
As a business, it’s important to implement strategies that yield a high return. Your marketing efforts are no exception. However, many businesses aren’t sure which marketing strategies will be the most effective for their business to implement.
Unfortunately, there isn’t a set of clear-cut strategies that will work for every business. Instead, there are a few things your brand can consider when selecting strategies to ensure they’re effective.