Explore more content from Jenny
How to Evaluate Brand Strength: A Practical Framework for Marketers
From Accelity’s President, Jenny, who has spent her career helping marketing teams figure out what’s actually working. Brand touches everything—your...
How to Show Up in AI Answers (and Why Your Brand Isn’t)
From our President, Jenny Weeden, Accelity’s resident CRM and tech lead, and one of the leaders shaping our AI content...
Attribution Isn’t Optional Anymore: The Key to Smarter Marketing ROI in 2026
Every Q4, marketers sit down to answer one deceptively simple question: Did it work? We pore over dashboards, compare metrics,...
25 Website Strategies to Drive Traffic and Boost Conversions
Jenny Weeden is the President of Accelity and has 15 years of marketing and sales experience helping growth-focused companies turn...
How to Fix 4 Common Inbound Marketing Mistakes
Inbound marketing is one of the most effective ways to bring qualified prospects directly to you. Why? Because it’s built...
5 Reasons Your Campaign Emails Aren’t Getting Delivered
Sending campaign emails is a great way to attract and convert leads—unless they never land in the inbox. If your...
Top Tips for Lead Generation That Actually Work
Lead generation can make or break a business. Without a steady stream of qualified prospects, sales pipelines dry up and...
11 Steps to Creating a Successful Inbound Marketing Campaign
Inbound marketing works because it builds trust. Instead of pushing your way into a prospect’s life, you create content that...
Retention Strategies for Brands that Want Loyal Customers (Not One-time Buyers)
You did it—after all that effort, you finally secured the sale. Time to relax and return to the pipeline, right?...
Inbound beyond the funnel: How to keep growing with retention marketing
By the time a deal closes, most marketers have already moved on to the next lead. But the most successful...