Explore more content from Michelle Breen
Stop Blending In: Insurance Marketing Strategies for Insurtechs and Carriers
Michelle Breen is a strategic copywriter at Accelity with deep experience helping insurtech companies turn complex risk products into clear,...
The Prescription for a Crowded Market: 3 Strategies to Boost Your Healthtech Marketing
By Michelle Breen • March 15, 2023 • Updated August 2026 From our Strategic Copy Manager, Michelle Breen, who specializes...
SEO, GEO and Why Fundamentals Still Win
Every few years, marketing goes through a panic cycle. “SEO is dead.” “Search has changed forever.” “If you’re not doing...
8 SEO Mistakes You Might Be Making (And What to Do Instead)
Let’s be real: SEO is not easy. It’s technical. It changes constantly. And there are no quick wins. But that...
10 Simple SEO Fixes That Help More People Find Your Content
If you’re consistently publishing valuable content, you’re already ahead of the game. But are you getting the most out of...
How to Build a Content Roadmap That Drives Leads
Content roadmap. Content plan. Marketing map. Whatever you want to call it, you’ve probably realized by now that your team...
Exploring the Role of Generative AI in Copywriting
This blog was originally published in 2023 and has been updated in 2025 to reflect how we’re using AI in...
How To Craft a Case Study That Converts
By Michelle Breen, Strategy Copy Manager at Accelity, who’s spent 6+ years crafting case studies that turn client wins into...