LinkedIn is an important B2B SaaS tool for generating quality leads and finding new clients. But in order for it to work, you need to optimize your profile to the fullest.
LinkedIn has grown by leaps and bounds since it first launched in 2003, now boasting nearly 700 million users. In addition to its exponential growth, LinkedIn has become the top platform for B2B social selling: 97% of B2B marketers use LinkedIn to distribute company content. This means if your company isn’t on board yet, you’re way behind.
With 90 million senior-level influencers, 63 million decision-makers, and another 6 million decision-makers from the IT sector active on LinkedIn, there is an enormous opportunity for B2B SaaS companies to generate new leads.
Advertising on LinkedIn is a no-brainer for most B2B SaaS companies. LinkedIn is the best social media business platform, so it makes perfect sense for B2B companies to use their advertising platform.
LinkedIn ads have great conversion rates on gated educational content, meaning more leads and fewer page bounces. Not only will you generate more leads, but you’ll generate more quality leads who match your ideal buyer profile.