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4 B2B LinkedIn Strategies SaaS Companies Can Leverage to Generate Leads
LinkedIn has grown by leaps and bounds since it first launched in 2003, now boasting nearly 700 million users. In addition to its exponential growth, LinkedIn has become the top platform for B2B social selling: 97% of B2B marketers use LinkedIn to distribute company content. This means if your company isn’t on board yet, you’re way behind.
Best LinkedIn Ads Bidding Strategy for B2B SaaS Companies
With 90 million senior-level influencers, 63 million decision-makers, and another 6 million decision-makers from the IT sector active on LinkedIn, there is an enormous opportunity for B2B SaaS companies to generate new leads.
Mastering LinkedIn Ads for B2B SaaS Marketing
Advertising on LinkedIn is a no-brainer for most B2B SaaS companies. LinkedIn is the best social media business platform, so it makes perfect sense for B2B companies to use their advertising platform.
LinkedIn ads have great conversion rates on gated educational content, meaning more leads and fewer page bounces. Not only will you generate more leads, but you’ll generate more quality leads who match your ideal buyer profile.