Effective Branding Strategies for Small Businesses on a Budget
While we at Accelity think branding for small business isn’t always the best use of marketing dollars, many small businesses spend a lot of money on their brand. This is why we’ve decided to give you strategies to create your brand on the cheap. Contrary to what you might think, branding doesn’t have to be expensive. This blog examines several effective branding strategies for small businesses operating on a budget.
This post was written by guest blogger, Charlie Antoine. See the original post here.
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Creating more engaging content should be a top priority for all business owners. Whether you’re beginning to create a social media presence, or are just stuck in a rut, there are a number of ways to increase engagement and build your community.
Start by developing a social media strategy that fits your brand voice and determining what your social media objectives are. Then, you should promote your social media pages on your website and in marketing materials to gather followers. Once you have built a community, you’re ready to start posting. So what should you post to get likes, comments, shares or even sales? The following list of ideas will help kickstart your social media campaigns!
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In recent years, there has been a shift in primary B2B marketing channels. The influx of new social channels and content publishing platforms is challenging B2B companies to rethink how they communicate with their audience and track results. While having a website and blog is important, it’s not enough to attract the attention of potential customers.
If you’re a B2B SaaS company, how do you keep up with the ever-changing trends? Let’s take a look.
To be successful in social media for your business, posting consistently is essential. We’ve spoken about the benefits of a content calendar to plan social media posts ahead of time (here’s a handy template), but many small business owners wonder just what the heck they should be posting in the first place.
You’re certainly not alone. Social media for business is very different than social media for personal use and is also quite different from other marketing channels you use. To help you fill your social media content calendar, here are some social media post ideas that will work every time, regardless of your industry:
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LinkedIn publishing has continued to be a prominent and effective way for professionals to establish their subject matter expertise and grow their personal brand on Linked In. While there is a misconception that re-publishing blogs on LinkedIn will have a negative SEO impact for your website and be a waste of time. Fortunately, that’s not the case.
As an Account Manager for Accelity, I work with a particular type of client. Most are entrepreneurs, owners, CEO’s, presidents, etc. Each client comes in with a different level of experience, whether that be fundraising for their first startup, starting and selling their fifth company, and everything in between. No matter the job title, I find that Shiny Object Syndrome (SOS) can affect even the most focused and experienced clients.
Many entrepreneurs may not even be aware that they suffer from SOS, but you do. And it is hindering the success of your company. Before we get into how shiny object syndrome prohibits your B2B SaaS growth let’s actually define this term.
Shiny Object Syndrom (SOS): the disease of distraction
Branding and brand awareness are two of the first areas most startups prioritize when it comes to marketing. Establishing a brand and growing brand awareness are important (and doable) for young startups, but many approach these areas in the wrong way.
I’ll give you the dos and don’ts in this blog, including how one Accelity client developed a strong industry presence in just a year and a half. (more…)
A picture is worth a thousand words, right? You’ve heard this phrase a million times. That’s why it’s so essential to choose photos and other imagery that are high quality. When starting your company finding a way to create or even access good imagery is a daunting task, involving heavy equipment or an even heavier price tag.
Good news! There are a lot more free creative resources out there than you might think. Let’s talk through why you need them, where to find them and how to know if you’re using them legally.
While there is truth in the phrase “your database is your most valuable asset”, your database will only ever be as powerful as you make it. Chances are you’ve spent significant time, marketing resources and money to build up your database; but if you’re not managing it properly, you’re throwing all that away.
Even when it comes to qualified leads, a study from Gleanster found that over 50% of leads aren’t ready to buy the same day they convert on your site. So how do you get these qualified leads to be sales-ready? By automating your lead nurturing process.
Follow the yellow brick road to meet the wizards behind the curtain at Accelity! We might not practice magic, but we can make content appear in the blink of an eye. In this blog series, we will feature one of our talented team members so you can see what we are all about. This month’s star is Abby Bruckner!