.png)
Marketing your startup is a crucial component of your growth. A solid marketing foundation is necessary for gaining more funding, getting acquired or whatever your plans for growing your business include.
There are a variety of strategies you can deploy on your website to get more prospects into your sales funnel. A great place to start when increasing your B2B SaaS sales is by adding a clear and easy-to-find pricing page on your website.
Your B2B software company’s #1 goal? Getting (paying) clients into your pipeline, of course!
Do you want to improve your website to add value to your customers, but don’t have a lot of time? Well, you are in for a treat because adding value doesn’t have to be revolutionary. In most cases, you already have the information and knowledge, you just have to condense it and add it to your site for visitors to see. See below for 4 quick but effective ways to improve your website.
Tons of businesses boast about their years in the industry or their top-of-the-line customer service. These are both valuable, but if you’re promoting the same benefits as your competitors, those benefit statements become expectations of your product or service—not differentiators. So why should customers choose you over a competitor? Identifying your competitive advantage is one of the foundational steps you need to take to establish a strong marketing strategy.
With the unprecedented number of layoffs and business closures recently, it has become evident just how important strong leadership skills are. Many businesses have moved to operate remotely, forcing managers to attempt to lead entirely digitally.
Regardless of the present global pandemic, knowing how to be a good team leader will help you run a better business, be a better team member and set you apart in future job searches. Last week, J. Dietenberger joined us on the Business Strategy Open Forum to discuss his personal leadership journey and some of the tools he’s added to his toolkit along the way.
With COVID-19 impacting every region across the globe, everyone from small businesses to large corporations are having to furlough or terminate employees to stay afloat. This has resulted in the unemployment rate spiking from 4.4% to 14.7%, the largest unemployment rate the United States has seen since the great depression almost 100 years ago. The U.S. Bureau of Labor Statistics announced that 20.5 million individuals lost their jobs in April alone.
Whether you’ve been laid off, temporarily furloughed or are now realizing you need a different job, you’re likely wondering, “How do I conduct a job search in a struggling economy at the same time as 20.5 million other people?”
Theresa Balsiger, Candidate Relations Director for Carex Consulting, joined us at our recent COVID-19 Business Strategy Open Forum to discuss what job seekers can be doing right now to improve their prospects.
Here are 4 things you can do right now to boost your job hunt skills.
Follow the yellow brick road to meet the wizards behind the curtain at Accelity! We might not practice magic, but we can make content appear in the blink of an eye. In this blog series, we will feature one of our talented team members so you can see what we are all about. This month’s star is Jenn Karger!
You’ve heard it before, I’ve heard it before, we’ve all heard it before: Your business’s presence on social media is essential for lead generation.
There’s truth in that statement. I’m here to provide some tips on how to use social media for your B2B SaaS lead generation.
DJ Quik put it best, “If it don’t make dollars, it don’t make sense.” If you don’t have your business optimized on social media, you are missing out on potential leads and leaving money on the table.
In this case, using social media for lead generation makes sense. Even if you think your niche B2B SaaS company only needs to market to a small audience, you could be missing out on great leads. Where do you start? More
.png "How to Run an Effective Email Campaign With No Budget")
In today’s world, it doesn’t matter how great your product or service is—marketing is the key to success. Even so, that doesn’t mean great marketing has to be expensive. One low-cost and easy way to market your business is email marketing. Follow the tips below to help you run an effective email campaign with little to no budget.