At Accelity, we recognize that there are many things to consider when creating your B2B SaaS company’s website and marketing materials. Showcasing your products and services, nudging users to a purchase page or form and highlighting your value are just a few. While planning your content, we ensure your design and branding go hand-in-hand with everything else.
There is more emphasis than ever on great design in the B2B SaaS space. In the past, you could get away with creating an okay website: you’d have marketing materials with great content but a not-so-great design. Now, with more competition and higher customer expectations, you have to put in more effort to catch users’ attention and create awareness. Cohesive branding and eye-catching design are no longer optional.
There are a variety of strategies you can deploy on your website to get more prospects into your sales funnel. A great place to start when increasing your B2B SaaS sales is by adding a clear and easy-to-find pricing page on your website.
There are many factors that dictate the latest web design trends: consumer tastes, technological capabilities, regulations, the latest updates to search engine algorithms.
So what web design trends can we expect for 2021? Here are three of the web and UX trends we’re excited to see.
SEO is an excellent way to boost website traffic and generate more leads for your business. Best of all, it’s free!
But as the saying goes, “There’s no such thing as a free lunch.” In order to take advantage of the boost SEO can bring to your website your first need to understand how it works. More
Your company’s website is one of your best tools for attracting and converting leads. But is your website currently optimized to help you generate leads—or is it actually hurting your efforts?
When consumer-facing websites first came to be, user experience was not much of a concern. Just take a look at some sites from the 90s — you might be surprised to see how far we’ve come in 30 years.
Google Search is a useful tool for finding whatever it is that you’re looking for—products, services or information. Similarly, it’s a great way for your B2B SaaS business to be found!
Google found that 89% of B2B buyers use search during the research process. In another study conducted by Zero Limit Web, they found the first five search results receive on average 67.6% of clicks while the remaining five receive just 3.7%. So how do I get my SaaS site to show up on the top of Google’s search results? Let’s explore a couple of strategies.
Search Engine Optimization (SEO) is used to help increase the number of visitors that come to your site. Search engines, like Google, constantly scan websites copy and URLs for keywords. They use what they find to best match the user’s search with a website. Below are four items to audit before launching your site: