How to Build a Content Roadmap That Nurtures Prospects
Content roadmap. Content plan. Marketing map. Whatever you want to call it, you might be painfully aware that your team needed one no later than yesterday.
Best LinkedIn Ads Bidding Strategy for B2B SaaS Companies
With 90 million senior-level influencers, 63 million decision-makers, and another 6 million decision-makers from the IT sector active on LinkedIn, there is an enormous opportunity for B2B SaaS companies to generate new leads.
Why LinkedIn Video is a Must for B2B Entrepreneurs
Video is a major part of our LinkedIn strategy at Accelity.
When I say video, I don’t mean brand videos or client testimonials (although those are great too). My colleagues and I have made a strategic push to create more video content for our personal LinkedIn profiles as a way to generate leads and drive site traffic.
5 HubSpot Tools You Should Be Using (If You Aren’t Already)
HubSpot is a powerhouse, all-in-one marketing platform. More than 73,400 customers in 120+ countries are growing their businesses with HubSpot’s award-winning inbound marketing tools – including Accelity!
4 quick website changes to provide value to customers
Do you want to improve your website to add value to your customers, but don’t have a lot of time? Well, you are in for a treat because adding value doesn’t have to be revolutionary. In most cases, you already have the information and knowledge, you just have to condense it and add it to your site for visitors to see. See below for 4 quick but effective ways to improve your website.
Why Should Customers Choose You Over A Competitor?
Tons of businesses boast about their years in the industry or their top-of-the-line customer service. These are both valuable, but if you’re promoting the same benefits as your competitors, those benefit statements become expectations of your product or service—not differentiators. So why should customers choose you over a competitor? Identifying your competitive advantage is one of the foundational steps you need to take to establish a strong marketing strategy.
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How Do I Know Which Marketing Strategies to Implement?
As a business, it’s important to implement strategies that yield a high return. Your marketing efforts are no exception. However, many businesses aren’t sure which marketing strategies will be the most effective for their business to implement.
Unfortunately, there isn’t a set of clear-cut strategies that will work for every business. Instead, there are a few things your brand can consider when selecting strategies to ensure they’re effective.
How Do I Know When My Company is Ready to Outsource
Businesses have struggled with this question for years: When should I outsource my marketing? There isn’t always a right or wrong answer, but there are a few things you should take into consideration before your business makes a decision. (more…)
How to Market Your Startup on a Budget
Now, more than ever, being on a budget is important to businesses as they continue to adjust to reduced staff, furloughed hours and revenue decreases. This can make marketing seem impossible as you want to get your content in front of all the right people, at the right time.
She loves all things Milwaukee, Friends, and wine: Meet Jenn!
Follow the yellow brick road to meet the wizards behind the curtain at Accelity! We might not practice magic, but we can make content appear in the blink of an eye. In this blog series, we will feature one of our talented team members so you can see what we are all about. This month’s star is Jenn Karger!