INBOUND MARKETING CAMPAIGNS FOR SAAS
Engage your audience with relevant content to drive sales success.
Become a must-have resource to your prospects
You wouldn’t propose to someone on the first date, and B2B companies likewise shouldn’t sell to prospects on the first interaction. Inbound marketing is an effective way to “warm up” your leads to buy from your sales team by educating around common questions and sales barriers with highly targeted content. Accelity helps strategize and ideate content topics, develop content, distribute across relevant channels, and test, analyze and iterate for ongoing improvements that ensure campaign success.
Increase Brand Awareness
- Establish your subject matter expertise
- Develop trust between you and your audience
- Communicate your business’ true value
- Identify your top prospects
- Automate the sales and marketing funnel
- Only send pre-qualified leads to your sales team
Speak to Prospects’ Needs
- Create relevant target specific to each buyer
- Provide actionable value to attract more leads
- Answer prospect questions and objections
“Accelity has helped us create and distribute a huge quantity of very technical content and there was no way we could have produced all that content ourselves. We’ve had amazing feedback about our content from our target audience, including that people now see our brand ‘everywhere’ since we started working with Accelity.”