Going forward, 2020 will be known as the year that everything went digital: school, work, hobbies, you name it. Prior to and during 2020, video content became increasingly popular among digital audiences, and we expect video trends in 2021 to continue being shaped by this new digital world we’re living in.
LinkedIn is an important B2B SaaS tool for generating quality leads and finding new clients. But in order for it to work, you need to optimize your profile to the fullest.
LinkedIn has grown by leaps and bounds since it first launched in 2003, now boasting nearly 700 million users. In addition to its exponential growth, LinkedIn has become the top platform for B2B social selling: 97% of B2B marketers use LinkedIn to distribute company content. This means if your company isn’t on board yet, you’re way behind.
With 90 million senior-level influencers, 63 million decision-makers, and another 6 million decision-makers from the IT sector active on LinkedIn, there is an enormous opportunity for B2B SaaS companies to generate new leads.
LinkedIn advertising is powerful way for B2B SaaS businesses to achieve their goals, whether your goal is to promote your brand or to capture more quality leads. The LinkedIn advertising platform is designed to be convenient and easy to understand, allowing you to do more work with less stress.
While it doesn’t take long to understand the LinkedIn ads platform, it’s important to follow a few best practices to help you reach your goals.
Advertising on LinkedIn is a no-brainer for most B2B SaaS companies. LinkedIn is the best social media business platform, so it makes perfect sense for B2B companies to use their advertising platform.
LinkedIn ads have great conversion rates on gated educational content, meaning more leads and fewer page bounces. Not only will you generate more leads, but you’ll generate more quality leads who match your ideal buyer profile.
Follow the yellow brick road to meet the wizards behind the curtain at Accelity! We might not practice magic, but we can make content appear in the blink of an eye. In this blog series, we will feature one of our talented team members so you can see what we are all about. This month’s star is Jenn Karger!
You’ve heard it before, I’ve heard it before, we’ve all heard it before: Your business’s presence on social media is essential for lead generation.
There’s truth in that statement. I’m here to provide some tips on how to use social media for your B2B SaaS lead generation.
DJ Quik put it best, “If it don’t make dollars, it don’t make sense.” If you don’t have your business optimized on social media, you are missing out on potential leads and leaving money on the table.
In this case, using social media for lead generation makes sense. Even if you think your niche B2B SaaS company only needs to market to a small audience, you could be missing out on great leads. Where do you start? More
Many companies try to juggle managing multiple social media accounts with little to no plan or strategy on how to effectively execute their vision. This article will explore 5 tips that I have come up with after managing multiple social media accounts for a B2B marketing company.