Dynamis is a technology company that creates plan design software for insurance brokers. The company is based in Milwaukee, Wisconsin, and was founded to improve the employer-sponsored health care process using innovative technology solutions.
Dynamis needed help taking its solution to insurance brokers across the country faster. Their top goal was generating qualified leads, which was a difficult process without a marketing program in place. Dynamis needed support in many areas, including a new website, content marketing, email campaigns, sales collateral and more — but like most small businesses, could not hire a full marketing department to handle these projects.
As the outsourced marketing department and CMO for Dynamis, Accelity implemented HubSpot as the foundation for a full inbound marketing strategy. Accelity’s marketing plan focused on lead generation through various inbound activities such as content marketing, videos, blogging, email marketing and more.
Through working with Accelity, Dynamis achieved its exit goal via acquisition by a large industry player
return on monthly investment
annual recurring marketing revenue
Here’s a sample of the work Accelity did for Dynamis
Brandable client kitsAccelity created a variety of materials for Dynamis’ prospects to use. These were branded as Dynamis documents and included an option for the prospect to include their branding as well. These pieces demonstrated the value Dynamis brought to their customers.
Inbound marketing campaignsRelying on Accelity’s deep background in the insurance industry, the team worked with Dynamis to create compelling content that fueled many successful inbound marketing campaigns, driving qualified leads and demo requests.
Acquisition transitionAfter helping Dynamis meet their company goal of being acquired, Accelity converted the marketing materials made for Dynamis throughout the engagement to reflect their new parent company’s branding.
Working with Dynamis
“Through partnering with Accelity on our marketing, our company enjoyed a reputation in our industry which was much larger than our revenues should have merited. Ultimately, our acquirer became aware of our company due to our larger-than-life presence in the industry – thanks mostly to our marketing prowess.”