Taking HPS from “Who?” to VC suitors
Health Payment Services (HPS) is a health insurance company offering employers a less-common model that gives them major control over their healthcare spend. HPS’ mission is fixing a broken healthcare system with their comprehensive provider network and simple patient billing.
From zero to full funnel—for 4 audiences
HPS provides a non-traditional insurance model, so we needed non-traditional marketing to educate their various audiences on the value of their services. HPS first came to us needing help building an effective marketing process and strategy. Basically, we built their marketing program from scratch. *humblebrag*
Three years into our engagement, HPS attracted a major investment from a healthcare technology venture capital firm, allowing them to continue innovating patient care. Cue the confetti!
The HPS better healthcare system, created with the goal to improve the healthcare experience for the patient.
We can’t fit all we did in this headline…
In our first year of partnership, Accelity helped clarify HPS’s message and value proposition, overhauled their website, and built an inbound marketing process and funnel using HubSpot.
In the four years since we built that foundation, Accelity worked side-by-side with HPS during some serious periods of growth. Highlight reel, coming right up!
- Built their entire marketing foundation from scratch
- Set up a MAP and migrated and built an enormous CRM via HubSpot
- Automated their renewals process, saving toooooons of time
- Generated new business by targeting an additional audience
- Established the HPS CEO as an industry thought leader through strategically placed articles in industry publications