A modern brand for a 16-year-old healthtech company
Provide Enterprise by Groupware Technologies is a trusted solution in the healthtech industry that was ready to market its product beyond the service it built its brand on. Their software helps care managers deliver higher quality care more efficiently by organizing, automating and streamlining their processes.
Transitioning into a new era
A former client of Accelity’s turned to us for help when his new company needed a website overhaul. (Side note: we worked with him from early-stage through exit, and love our repeat clients!) As a leader in care management software, they were looking for a refreshed brand image to match their company’s growth and new leadership.
“We are a repeat customer, and with our brand new company we’re giving you our business all over again. Accelity was one of the first phone calls I made.”
A fresh face for a trusted brand
We quickly launched phase one of their new website in just three weeks (!), a one-page layout designed to help them to break into the market. With the refreshed, simplified site up and running, we focused on updating the company’s message to be clearer, more concise and more compelling.
For phase two, we added totally revamped pages that not only presented a fresh new brand but also helped the client increase their online presence with technical SEO improvements. We performed keyword research then built a landing page for each audience/service to make it super easy to find their website. (If you think SEO is just for bloggers or is sooo early 2010s—then we should really talk!)
Here’s what Accelity delivered: