5 Tips To Effectively Run and Manage Multiple Social Media Accounts for Your Business

Many companies try to juggle multiple social media accounts with little to no plan. The result? Inconsistent branding, scattered content and a whole lot of guessing. After managing multiple accounts for a marketing agency (spoiler: it’s Accelity), I’ve learned a few tricks that keep things running smoothly without the social stress.

These five tips will help you stay organized, keep your messaging tight, and see results from your efforts.

1. Document your social media strategy

Creating a social media strategy is the first step in effectively managing social media for your business. It helps you establish goals for different platforms and ensures that everything (and everyone) is in sync. Skip this step, and it’s easy for things to drift, hurting performance and confusing your audience. Keeping a document with measured metrics, goals and style guides will provide you with a clear roadmap, keeping you on track throughout the process.

2. Create a weekly calendar

At first, a weekly calendar might seem like a time-consuming task, but in reality, it will save you more time than it takes to set up.

A well-organized calendar provides clear direction, keeping your team on track each day. It helps you schedule posts and serves as a reminder for other essential tasks, like designing images or updating links, before posting. Use it as a single space to collect your ideas and plans, making the process smoother for both you and your social media team.

3. Strategically choose the platforms you post on

You don’t need to be everywhere. With so many social media platforms out there, it’s tempting to try to have a presence on all of them. But that’s not always the best approach.

Instead, focus on the platforms that align with your goals and are most relevant to your audience. Look at where your target market spends their time, industry trends, and where you’re already seeing traffic. For many businesses, LinkedIn is a must—it’s the top platform for professional connections.

Once you’ve picked your platforms, let the data guide you. If you don’t have analytics yet, start by seeing where your competitors are most active. LinkedIn, for B2B companies in particular, is a goldmine for driving traffic and generating quality leads—especially when you combine organic content, video, and strategic LinkedIn ads. 

4. Scheduling your social posts

Scheduling your social posts is one of the best ways to save time and boost engagement. When you’re juggling multiple accounts and platforms, it’s easy to fall into the trap of posting everything at once, which can make your brand seem inauthentic. By scheduling posts in advance, you can focus on meaningful interactions and engage with your audience more thoughtfully.

Scheduling also gives you more control over your content, allowing you to easily manage multiple accounts without feeling overwhelmed. And since your audience is spread across different platforms, scheduling helps ensure you’re reaching them where they are.

Top scheduling tools like Sprout Social,  HubSpot, and Hootsuite can make this process even easier, freeing up your time to engage and grow your presence.

5. Monitor Activity

Monitoring your social media analytics is one of the most overlooked—and most valuable—steps in managing multiple platforms. While many businesses post consistently and see decent engagement, they often don’t know exactly where that engagement is coming from or how to leverage it effectively.

Your ultimate goal should be to generate new leads, which could eventually turn into clients. Analytics provide key insights: who’s engaging with your posts, when they’re most active, where your posts are getting traction, and much more. Track these trends over time, and once you have enough data, you’ll be able to adjust your strategy to create content that resonates with your audience and drives results.

Not Just a Social Strategy—A Growth Strategy

So not only did you learn how to organize, schedule and post smarter across multiple platforms, you also picked up tactics to actually move the needle. These aren’t just time-savers; they’re lead-generators.

Curious what that could look like for your brand? Reach out to Accelity for a personalized conversation. We’ll show you what smart, streamlined social looks like in motion.